IOPE has chosen actress Lee Yeon-hee to be the new face of its brand. With her clean and healthy looking skin, customers will see the confident and dignified beauty of IOPE.

Lee Yeon-hee is the star of the Korean TV series Hwajeong and the film . A beauty icon among young women, as the head of IOPE division Kim Jin-ho notes, "Lee has been much loved for her innocent, healthy image and clean skin since her debut.” Moreover, "her great passion for her career reinforces the message of IOPE’s commitment to solving the skin problems of women."

Please show your support to Lee Yeon-hee for the young and sophisticated image she brings as the new model for IOPE as it goes global.