innisfree has opened the innisfree flagship store Shanghai on Nanjing East Road in Shanghai, China on November 25, 2015. The store, which is largest single-cosmetics brand store in all of China, was opened by brand model Lee Min-ho in the ribbon-cutting ceremony. innisfree, which came to China in 2012, is now set to strengthen its presence as a global naturalism oriented cosmetics brand with the opening of the innisfree flagship store in Shanghai.

The innisfree flagship store in Shanghai is a megastore spread over a staggering 826.45 square meter space that has been specially designed to offer a seamless and sensuous brand experience, full of the heritage of pure Jeju Island and comforting retreat. With its large 628.1 square meter-wide vertical garden, the flagship store provides all the refreshing freshness of nature in its city center location, as well as 40 kinds of lifestyle products, including 30 types of limited edition packs, pouches and tumblers. Another point of interest about the innisfree flagship store in Shanghai is the Green Café. The first in China, the Green Café offers natural flavorsome organic green tea, along with various foods and dishes reminiscent of the forests, Oreum (a volcanic cone) and nature of Jeju Island. With all the signature ingredients of innisfree – Jeju green tea and honey – it serves a wide range of foods and desserts. 

Built on the dedication of innisfree to delivering the benefits of pure Jeju Island to customers all around the world, the flagship store in Shanghai is expected to win the hearts of Chinese customers and visitors from abroad. Please, give your support and encouragement to the innisfree flagship store in Shanghai, which is now open after many months of hard preparation.