innisfree’s 100th store was opened in Beijing, China on December 31, 2014. Customers,already excited to attend the opening ceremony, roared when Fu Qinbo (付辛博), a major star in China, showed up.

100th store opened in a landmark of Xidan Commercial Street, Beijing 

The president of AMOREPACIFIC China/Taiwan office Charles Kao and president of innisfree China Filipp Cai were present to celebrate innisfree’s 100th store."innisfree is one of 5 global champion brands of AMOREPACIFIC Group. With its natural ingredients, a wide selection of products and higher quality for their price, innisfree has grown substantially in China over the past two years. I believe that innisfree will play a pivotal role in the growth of AMOREPACIFIC Group in China," said Kao. Filipp Cai, the president of innisfree China, also expressed his gratitude to the customers and media reporters on behalf of innisfree, and said that innisfree would continue to grow in many respects through providing engaging CSR programs and products of outstanding quality. 

It was then that Fu Qinbo (付辛博), who is the innisfree Green Ambassador and a famous celebrity in China, made a special appearance to rapturous applause from the hundreds of customers who had gathered at the scene. Fu expressed how honored he was to take part in such a significant event to innisfree and congratulated innisfree on the opening of its 100th store. He made time to attend this event held in Beijing in the midst of filming in Shanghai. He also shared how he had himself become a big fan of innisfree, and introduced his favorite innisfree products as well as his beauty know how. His favorites were innisfree The Green Tea Seed Serum and Super Volcanic Pore Clay Mask. Fu said he always purchases sheet masks in bulk for use while shooting movies.

Toward the end of the event, a video message was unveiled from Lee Min-ho and Yoona,models for innisfree, and it comforted customers who missed them there.  

On the last day of the year 2014, innisfree successfully opened its 100th store and got the green light for 2015. innisfree has grown fast since its launch in April 2012. We wish innisfree all the best in 2015.