Mamonde Boutique conveys the vitality and beauty of flowers - AMORE STORIES - ENGLISH
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2017.08.28
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Mamonde Boutique conveys the vitality and beauty of flowers

Introducing special places embracing the singularity of Amorepacific Group

  • Mamonde Boutique store panorama

 Mamonde studies the wisdom of nature conveyed in a single flowering tree from its roots to stems and petals, and discovers the beauty of women within. Here is a place where you can sensuously experience Mamonde's philosophy and test all products with your five senses. This is Mamonde Boutique, a special place to convey the vitality and beauty of flowers and a flagship store where you can find various elements of happiness in every other corner of the store as if it were a secret garden.
  • Mamonde Boutique exterior


An upscale space to experience the essence of flowers

 Last March, Mamonde's exclusive flagship store Mamonde Boutique opened in Myeongdong, a special shopping district in Seoul. Mamonde Boutique provides the vitality and beauty of flowers to many women with the concept of 'Journey of Flowers' where the energy of flowers and nature begins and ends. The space was designed for customers to test a variety of Mamonde's products with joy and convenience.

 The store interior embodies Mamonde's Flower Studio, featuring sophisticated illustrations of pressed flowers in various places, which are flowers used as the ingredients of Mamonde's products. The illustrations revealed by Mamonde Boutique are made in collaboration with botanical artist Rachel Pedder-Smith from London.

 Mamonde Boutique is designed for customers to more conveniently and sensuously experience a variety of Mamonde's products. The Signature Flower Zone introduces the flower ingredients that represent Mamonde, and customers can experience camellia that does not wither even in the bitter cold of winter, and the incredible vitality of hibiscus that provides infinite moisturizing power and nourishment. This allows customers to vividly experience the process in which Mamonde's ingredients become actual products.

 The Fragrance Zone presents Mamonde's journey throughout various corners of Korea for 30 years in search of the true fragrances of Korean flowers. Here, customers can test the fragrances of the Mamonde Oriental Garden line. Over ten different fragrances are prepared, such as camellia, narcissus, lotus, honeysuckle and magnolia, featured in various products like a diffuser, room spray and aromatic candles with various options to choose from according to taste and use.
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    1 Mamonde's popular product Moisture Ceramide Intense Cream

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    2 Fragrance Zone to try the fragrances of the Mamonde Oriental Garden line

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    3 Mamonde's skincare products made with all kinds of flowers as ingredients


Move the hearts of customers with a pleasant experience

 In addition to introducing the products and the brand, Mamonde Boutique also offers a space for customers to participate in actually making something. At the DIY Zone, customers can make embroidery wappen badges symbolizing Mamonde's signature flowers and their friends like bees and butterflies, as well as flower pouches with stamps. They can also write messages on all kinds of postcards and decorate them with stamps shaped like alphabetical characters and simple texts.

 Mamonde Boutique also provides special services for visitors of the brand space. All customers purchasing a product receive a differentiated gift service that involves patterned boxes and shopping bags.

 In addition, there are also individual spaces to test all Mamonde's products throughout the store, where customers can conveniently test basic skincare products, makeup products and body products.

 Mamonde Boutique is not just a store that sells products, but a space where customers can experience the essence of flowers that Mamonde has been studying for a long time, and a special place for them to resemble the beauty of flowers. Enjoy a splendid and refreshing spirit at Mamonde Boutique where you can communicate with Mamonde, the brand that adores flowers and nature!

- Address : 25, Myeongdong 10-gil, Jung-gu, Seoul
- Telephone : 02-3789-4762
- Opening hours : 10 a.m. – 10 p.m. (Open year-round)
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