APC concludes annual activities of Mamonde Prosumer Group - AMORE STORIES - ENGLISH

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2014.12.30
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APC concludes annual activities of Mamonde Prosumer Group


For the first time this year, AMOREPACIFIC China ran Mamonde Prosumer Group with 16 Chinese female customers. The members of the first Mamonde Prosumer Group have now successfully completed their service and this article is dedicated to celebrating their work.

알려드립니다!
APC Mamonde Prosumer Group comprises 16 women aged in their 20s and 30s who have great interest in the beauty and health sector and love for the Mamonde brand. They shared their opinions about Mamonde as Chinese customers and went online via their personal social media channels for promotional work.

Ad for recruiting Prosumers posted on the homepage and social media channels of Mamonde

Throughout the year, the Prosumer Group has enabled APC Mamonde to better understand Chinese customers. Mamonde gained particularly valuable insight as to what products it should specially develop for Chinese customers through the prosumers’ reviews of existing best-selling products and their input into new products either being launched or about to be launched.

Mamonde Prosumer Group carried out six activities throughout the year and the details of each activity are given below:

APC Mamonde conducted a focus group interview (FGI) to investigate prosumers' opinions about K-beauty.

Prosumers had the opportunity to use and provide feedback on Mamonde’s best-selling products. They also provided input on how to best promote the newly launched brand website.

Prosumers had the chance to try out new products from Mamonde. The prosumers tapped the opinions of actual customers and identified ways to improve the sales floor. In addition, they shared their views about on the advanced version of Mamonde’s latest Cushion.

Prosumers tried several newly released products, including the Age Control Line slated for release in October. They provided feedback on the products, packaging design and PR plan and, in fact, prepared the launch together. They also did not forget to promote the new products on social media.

Prosumers tried several newly released products, including the Age Control Line slated for release in October. They provided feedback on the products, packaging design and PR plan and, in fact, prepared the launch together. They also did not forget to promote the new products on social media.

Prosumers tested and provided feedback about an advanced BB Cushion due for release next year. Plus, they put their heads together and came up with a pet name for this new advanced BB Cushion and a PR catchphrase.

Looking back on your time, how would you sum up the experience?

I have always liked the brand and I was really honored to be part of the Prosumer Group. What I liked was that, through the Prosumer Group, I got to be the first to experience the hottest new products and talk directly with Mamonde about it. The Prosumer Group was really fun!

It was such an honor to take part in Mamonde Prosumer Group. Here, everyone was free to speak their mind and try all kinds of Mamonde products. Thank you for respecting our opinions.

It was a great chance to experience all the good products Mamonde has. Plus, I am happy to get a present at the end of it all. I'll always celebrate with Mamonde!


A picture of the group taken at their last meeting

Mamonde Prosumer Group launched this year was a tremendous success. APC Mamonde BM Team and R&D Team will continue their purposeful activities next year. We will work hard to deliver beauty to more and more Chinese customers through Mamonde.

This article is written based on what APC Marketing Research Team reported.

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