innisfree has opened its first store in Shanghai Disneyland, which launched a trial operation on May 14. innisfree held an event for the opening of its first store in the Disneyland the day before Shanghai Disneyland began trial operation, with innisfree China GM Fillip Cai and members of the Walt Disney Company celebrating together.

Shanghai Disneyland Resort CFO Guo Jun gave a great big welcome to innisfree at the opening event and said that the opening of innisfree store in Shanghai Disneyland is not only testament to the quality of its products, but also shows its popularity. Plus, Disney agrees with the brand philosophy of communing with nature in pursuit of real beauty. Fillip Cai said innisfree has the great pleasure of being the first to open a store in Shanghai Disneyland and that the brand expects to bring happiness to more young customers by working with the global brand, Disney.

The first innisfree store in Shanghai Disneyland is located in Shanghai Disneyland Town. The outer wall is covered in greenery that embodies the eco-friendly image of the brand, with a green carpet across the entrance leads customers into the experience of the pure Jeju Island. Plus, colorful innisfree products and exhibits made out of The Green Tea Seed Serum bottle grab attention. 

The first innisfree store in Shanghai Disneyland has a Succulent Zone. Customers once again learn about the brand philosophy through succulents grown in empty cosmetic bottles representing the brand. 

The first innisfree store in Shanghai Disneyland will be available to the public with the official opening of Shanghai Disneyland in June. We’d like to ask for support from all members of AMOREPACIFIC China and every member who loves innisfree and Disney.