Snow BB Soothing Cushion of LANEIGE, one of AMOREPACIFIC’s global brands, has been selected as the best beauty item in China and Vietam by the world-famous fashion and beauty magazine, ELLE .

Best BB Cushion of 2014
Global Times China, the largest English newspaper in China, recently announced the results of a poll by ELLE Beauty Star of 2014, hosted by ELLE China. ELLE Beauty Star selected the best beauty products of 2014 as judged by magazine editors, beauty experts and 160,000 local readers. Beauty products were selected across 17 categories and LANEIGE Snow BB Soothing Cushion was selected as the Best BB Cushion. The Global Times China noted that the craze for the Cushion product in the Chinese beauty industry emerged soon after its appearance in a hit Chinese drama series in 2014. Meanwhile, the Cushion products of Sulwhasoo, Mamonde and innisfree were also in the list of nominees for the Best BB Cushion in ELLE Beauty Star.

ELLE Beauty Star nominees (in Chinese): http://www.ellechina.com/beautystarawards2014/
Global Times article (in English): http://www.globaltimes.cn/content/904262.shtml

TOP 20 Best Beauty Items of 2014
ELLE Vietnam selected the 20 best beauty items of 2014 together with magazine editors, famous makeup artists in Vietnam, Ms. Vietnam and ELLE readers. The poll voted LANEIGE Snow BB Soothing Cushion as the best in the foundation category. ELLE Vietnam spoke highly of the ‘6-in-1’ feature of LANEIGE Snow BB Soothing Cushion and explained that this Cushion product is a market leader in Korea.