As the trendsetting K-beauty brand, LANEIGE invited customers to explore a new world of beauty at Langham Place this November by bringing together the hottest make-up and fashion trends from Korea, helping the style-conscious crowd to stay ahead of the game.

The project kicked off with the 2-Tone Fashion Show held in Langham Place of Hong Kong on 1st November, Sunday. Inspired by the popular LANEIGE Two Tone Lip Bar, the brand turned the Grand Atrium into a fascinating playground featuring the sweet shades of red, orange, pink and purple. In the centre was a spectacular catwalk runway surrounded by a seesaw, roundabout and swing. The seats flanking the catwalk manifested the colorful style of the 10 shades of the Two Tone Lip Bar, highlighting the hot K-beauty trend. With the carefully curated items from the boutiques in the mall and its wonderful array of make-up products, LANEIGE created 16 unique runway looks, all featuring the trendy two tone lips, perfectly demonstrating the bold and gorgeous Korean style. Heidi Lee from Super Girl, Youtuber Hana Tam, DJ Suki Wong, beauty and fashion blogger Ceci Ngan(No.7), Sue Chang, Pamela Cheung, Angie Ng, Jamie Ha and Kalie Chung joined the event and Luk Ho-ming as the emcee for the 2-Tone Fashion Show.

The long awaited presence of Korean style icon DJ Soda as the guest performer of the LANEIGE RUNWAY @ LANGHAM PLACE ignited the mood further. Renowned for her beauty and make-up style, DJ Soda is a popular figure on the social media in HK. As a fan of LANEIGE, she shared her beauty tips and said, “I have to fly frequently to perform in different cities, and my skin may not be able to adapt to the changing environment. So I drink lots of water to keep my skin hydrated and supple. And I also apply a thin layer of LANEIGE Water Sleeping Mask before I go to bed as it is very convenient and the cool mask can deeply hydrate the skin.” She also unveiled the secret of the flawless Korean make-up. “A good foundation is essential for a perfect camera face. I love to keep my make-up light and fresh, and it is easy to create the Korean nude look with just two items—the BB Cushion that offers a light and perfect coverage, and the hottest Two Tone Lip Bar. Just a thin layer can brighten the look instantly!”

DJ Soda also played games with the fans and delighted the winners with skincare and make-up products she recommended. The event culminated in her great performance behind the DJ booth as the amazing beats transformed the fashion show into a cool party.