Amorepacific launches a 1:1 customized life-beauty brand, ‘CUSTOM.ME’ offering personalized beauty solutions for individual customers through mobile skin analysis, personalized skin balancing products and a 1:1 service with dedicated professionals.

In particular, the CUSTOM.ME skin analysis service allows customers to receive a skin analysis report and skincare solution simply using their smart phone with no restrictions on time and place. By taking pictures of their face on the CUSTOM.ME website and answering a few questions, customers can learn about the right skincare solution based on the personalized diagnosis. Using high-quality clinical data from skincare researchers, the original, AI powered skin analysis service developed by CUSTOM.ME provides a detailed, science-based analysis.

The results of this analysis help customers find the right skin balancing essence for their skin condition that changes in phases. Sensitivity-Phase Essence helps relieve five signs of sensitive skin: extreme dryness, troubles, redness, dead skin cells and itching and it comes with Activity-Phase Enhancer to deal with three skin concerns: wrinkles / firmness, brightening / anti-oxidation and scars. Using active ingredients for specific skin concerns, and a personalized, microbiome-based formula, they help relieve signs of sensitive skin and bring the skin back to a healthy condition.

Any customer that uses the CUSTOM.ME skin analysis service and personalized skin balancing product can also receive 1:1 service through the CUSTOM.ME+ app after they provide proof of their purchase. It is an eight-week service to provide various beauty contents to enrich the life of individual customers and help them with skincare offered by professionals in their areas.