October. CEO Message - AMOREPACIFIC STORIES - ENGLISH
2016.10.12
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October. CEO Message

 
Today I would like to start with the quality-related issue that broke out last week. In fact, the substance contained in the toothpaste has been used as a preservative in the U.S. and Europe for more than 50 years and so far, there has been no problem about that. Many toxicology studies have attested to its safety and the amount used in our products was only 0.002ppm which means 2 grams in 100 million grams. In other words, it is an extremely small amount equivalent to one tiny drop of ink in a huge water tank. Yet, even though it's known to be safe for the human body, consumers have perceived it to be a serious and sensitive issue, as we have seen.


While we undoubtedly need to figure out a smart solution to this issue, there are many related tasks that we also need to resolve. We have to double check our entire quality management processes across the company. We have to reestablish our quality standards, inspect all areas including systems and facilities, and keep seeking ways to improve the quality of our product and service. Fortunately, this issue broke out before we get more globalized and introduced to more regions. In some way, I think it is good that this happened. We learned a lesson and this can be a wake-up call for us. If we really want to make all of humanity beautiful and happy, we must always make products with the highest quality assurance. We have also learned that what matters more is how customers view our products. Even though the product is safe, people do not want to listen to the truth once they were hit by a strong negative image. Now is a critical moment for us to figure out the way to convert current difficulties to a chance for innovation towards "absolute quality" that goes far beyond any statutory requirements. Let's review and analyze this issue in three steps: what we need to do immediately; what we need to have done by the end of the year; and what we need to do on an ongoing basis. I would like to appreciate all the staff and managers in related departments, including the customer service team, who have worked relentlessly to serve customers and Mass BU who have proactively and faithfully managed our different channels. I would like to express regret to you for experiencing such a hard time. I really appreciate your earnest endeavor.

 

Dear Asian Beauty Creators,

Taormina, a city of Sicily, beloved by Goethe and Wagner. The Ancient Theater from the times of Ancient Greece and Rome is still in use.

As the center of transportation and the land of rich natural resources, Sicily was coveted by a slew of foreign powers. It has changed hands more than ten times, having been ruled by Phoenicia, Ancient Greece, Rome, Saracens, Vikings, Normans, and Spain. Only recently, Sicily became part of what today we recognize as Italy. In 1860, 156 years ago from now, the Italian general Garibaldi liberated and merged southern Italy with what would, the following year, become the Italian state. Sicilians were originally kind and innocent people but throughout the island's tragic history, they have learned to completely distrust the central government. Their weak sense of ownership resulted in discord, a tragic outcome. As a result, Sicily remains one of the poorest regions of Italy, despite its abundant natural resources. This gives us pause to rethink the importance of all having a sense of ownership.


During the period of Norman control that lasted for about 120 years, Sicily was the center of European history. At that time, it was stronger than England and was widely perceived as a major European power. The Normans fought alongside Vikings who had come from Denmark and the Scandinavian Peninsular. Vikings were heavily armed seafarers and traders riding very speedy and agile ships. Denmark was then very much like the Mongolia of Asia. Its people were very skilled sailors and raided Europe armed with iron weaponry. They also showed strong leadership and a pioneering spirit. Their skilled seamanship took them across the Atlantic Ocean to the Greenland, as well as down the coast into the Mediterranean. The Vikings headed to the southern Italian peninsula where they fought alongside the Normans, who took the strategically important region. In the Battle of Hastings in 1066, Duke William II of Normandy defeated the army of England and earned his titled "William the Conqueror", master strategist and tactician. The Normans had a strong solidarity and military force that extended to the Strait of Gibraltar, which enabled them to seize Sicily. The Kingdom of Sicily was governed by the Normans for 120 years from 1130 to 1250, which coincided with the region's most prosperous time.


In its heyday, under the King Roger II, Sicily was open to diverse religions and ethnic groups. Roger II hired many Arabs with skillful agricultural techniques and Greeks with excellent spinning methods to increase the productivity of Sicilian industry. Moreover, he let Jews take care of the kingdom's administration. By protecting religious freedom, he oversaw the most prosperous era in Sicily's history. His power was based on multi-ethnic talents and active trade, which enabled him to gain control over the southern regions of Italy. 'Cappella Palatina,' the royal chapel of the Norman Kings of Sicily, is a clear demonstration of Roger II's conviction. This fascinating building is the best example of Arabic, Norman and Byzantine styles, which were all popular in the 12th century Sicily. The chapel harmoniously combines three cultural styles: Norman architecture, Arabic arches and script, Byzantine domes and mosaics. The unbiased, open policy was the key driver of such accomplishments, enabling the kingdom to overcome frictions between religious and ethnic groups.

  • Cappella Palatina, the royal chapel in Palermo, Sicily. It combines Norman, Saracen and Byzantine styles harmoniously.

Frederick II, the grandson of Roger II, ruled the kingdom of Sicily from 1198 with greater ambition and openness. He was the last Holy Roman Emperor, the king of what we now know as Germany, the king of Jerusalem and the king of Sicily. Speaking Latin, Greek and Arabic fluently, he was famous for overseeing the bloodless, diplomatic recovery of Jerusalem during the Sixth Crusade. Both progressive and stubborn, he fought frequent wars with the Papacy and was even excommunicated several times. In fact, he embraced other cultures and showed considerable interest in science. He hired Muslims as palace guards and invited them to teach physics and math in the kingdom. Frederick II was truly the first "Renaissance man'' – born 100 years before his time. Looking back, the main driving force of Sicily's prosperity and dominance was its ability to take advantage of the political situation through embracing openness. The Normans regarded Sicily as their homeland and settled down in the region with a sense of ownership. At the same time, they stood together to build a preeminent and affluent country exercising strong leadership over other regions.


Since Korea is also surrounded by many other countries and has thus experienced many wars and invasions, the history of Sicily mirrors our own situation. How a country deals with historical crises and opportunities makes a big difference to its destiny. Learning from history, we should always be open to new ideas and take ownership when facing predicaments to move forward.

  • This painting illustrates that Frederick II hired talented people regardless of their ethnicity or religion. Saracens in turbans were employed as scientists, mathematicians and royal guards. Jews in kippahs or yarmulkes were employed as administrators. Greeks with beards and long hair were employed as engineers. His openness was the key driving force that enabled his time to be the most prosperous period of the dynasty in Sicily and southern Italy. In that sense, he was truly a Renaissance leader.

 

Dear Asian Beauty Creators,
Upon the last anniversary of Amorepacific, we announced the 'AP Minds 10 to G1', composed of 1 mission and 10 codes of conduct, to successfully realize Our Values and business philosophy. Going forward, we need to follow the codes vigorously. Let's never forget to respect each other, take the sense of ownership, serve customers sincerely and communicate with the field better. Constant innovation to create a glorious future will enable us to achieve our mission as a Great Company, materializing our founding spirit and finding Great People and Great Leaders in ourselves. From this point, let's abide by the guiding principle of our action. Thank you very much.

 

201610_EN.docx

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