Dear members of Amorepacific,

Today marks a joyous celebration: the 73rd birthday of Amorepacific.

I would like to extend my heartfelt thanks to each and every Asian Beauty Creator
around the world as you strive against considerable obstacles and with tireless effort

to carve the way to the destination of our journey—A More Beautiful World.

I would also like to extend a heartfelt word of gratitude to all the members of Amorepacific

who are here today to participate in this remarkable event.

Today, we gather at Amorepacific Jangwon to celebrate our 73rd anniversary.

Amorepacific Jangwon is home to Amorepacific,
where we have made the history of being the first and the best 
through all the obstacles and challenges to achieve the ultimate dream of 
contributing to humanity by creating beauty and health products.

Yongsan, the cradle of Amorepacific Jangwon and the center of Seoul

is connected to all parts of the city and the surrounding areas.

And it is getting ready to evolve into the core of Eurasia.

Plus, we are ready to achieve our long cherished dream of

creating A More Beautiful World.

We're looking forward to the future.
There is a long way to go, longer than we have been traveling to get here.

Today we stand at the very beginning of our third era at Yongsan. 

Markets full of opportunity await us and these opportunities are much greater than
we could imagine.

Dream big and have a vision for what we can do in the markets to our East.

Fly higher and further than ever before to reach the markets to our West.

Let’s keep pushing the boundaries to achieve our aspiration of

expanding into 30 countries around the world to become a truly global company.

Let’s build a unique, unparalleled presence in the global market

through our one of a kind Asian Beauty,
which represents so much more than just K-beauty.

My proud Asian Beauty Creators,

There will always be difficulties.

But, it’s all about how we overcome those difficulties.

We have DNA that enables us to unite and overcome

whatever difficulties we may face, no matter what. 

Though an opportunity presents itself, we cannot grab it unless we are ready for it.

Working hard is never enough. We have to prepare ourselves thoroughly.

We have a history of creating new opportunities from changes around the world

based on the fearless principle of customer centricity.

It will take a considerable amount of time and effort to do it right,

but we must work to make Amorepacific a value-driven, highly-engaged company.

Take practical action, starting with small things, and when Amorepacific becomes a highly-engaged company,

then we will be able to overcome all the difficulties we face.

For that, we must keep in mind Our Values

—openness, integrity, innovation, proximity and challenge.

A Great Company is the result of our combined efforts

rather than a single person’s effort, to uphold Our Values.

With Our Values at the root of what we do, we must focus on the development of innovative products, customer experiences and our use of digital technology. 

Let’s put our heads together to think about what’s truly innovative.

When we do so, we will be able to develop innovative products that impress and inspire customers.

Move and get ahead of customer expectations—that’s how customer experience innovation can happen. 

Make full use of ABCs of digital talents—AI, Big Data and Cloud

to take the leadership in the Fourth Industrial Revolution.

Apply your passion to your work and try out new things. 

Learn from each other and encourage each other as a team.

It’s better to work together, try and fail—than never try at all.

As we work together, we can take up challenges without fear of failure.

Passion and teamwork are the key elements to our success. 

Dear members of Amorepacific,

We are Asian Beauty Creators fully committed to our mission

of making A More Beautiful World.

I am proud of Amorepacific and each and every one of you.

I’d like to make Amorepacific a more fun, valuable

and meaningful company for all of you.

For that, the growth of individual members of Amorepacific is important.

Personal growth is not only about developing the right skills.

You will learn the true meaning of personal growth

when you find joy in new challenges and in working closely together to overcome difficulties. 

With passion and strong team spirit as one team of Asian Beauty Creators,

we will be able to make our big dream come true, fly higher and achieve greater things. 

Our journey to present the great value of Asian Beauty and

create beauty that will enthrall the whole world starts here at Amorepacific Jangwon.

Take up new challenges, grab new opportunities ahead of us for our growth together

and make Amorepacific fun and valuable for all of us!

Thank you.