Amorepacific and Korea Breast Cancer Foundation hosted the second half 2021 makeup your Life campaign on November 17, 2021 via Amorepacific’s official YouTube channel.

makeup your Life is a makeup education campaign for cancer patients struggling with the sudden changes to their physical appearance including skin condition and hair loss due to chemotherapy. The campaign is open to any cancer patient currently undergoing chemotherapy or who has had it within the past two years. Having begun in 2008, the campaign has helped over 20,000 cancer patients learn how to pamper themselves through makeup and has helped encourage them to return to a normal daily life. Previously, it had been held outdoors but with the COVID-19 outbreak in 2020, the campaign was shifted online.

This time, the campaign invited 1,200 cancer patients and their family members who have signed up for it. Amorepacific makeup artists, instructors and Amore counselors shared beauty tips on how to do makeup, how to take care of their skin and hair for cancer patients. It also offered a Special Box: makeup your Life containing HERA products to all participants so that they could easily apply what they learned to their daily makeup.

This year in particular, the campaign featured a special session with Jo Young Gyu, the director of the Comprehensive Health Promotion Center, Inje University Seoul Paik Hospital and author of the book titled My Wife Has Cancer. He shared what he experienced while taking care of his wife with breast cancer and as a doctor, talked about diet, nutrition, and exercise for cancer patients and drew the empathy of the audience.