US NPD Data Introduction
• Delivery data: Quarterly performance data in the Prestige market (based on retail POS data)
• Category coverage: skincare (face, body, sun, set kit), makeup (face, eye, lip, set kit), hair care (hair care has no detailed category)
• Channel coverage: Offline - Department store, MBS, etc. / Online - Major e-commerce, department store mall, beauty store dot-com, etc. / Mass channel & brand company mall not included
• Note: Apply the Suppression Rule (Data result value "Suppressed" when sales are generated from less than 3 retails or excessive concentration of sales on specific retails)
※ Please refer to the attached 2021 data if you need data for 20 or 21 years based on the same standard as now.
NPD '22 1Q US Beauty Market Raw Data
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