2022.07.26
Colour Intelligence: Wellness Colours
Colour can be used to enhance our wellness experience, connecting physically and mentally with our body and mind. In this article we explore the key colours for the wellness industry, analyse their impact on the consumer and highlight how they can be executed with minimal environmental impact.
Action points
Minimise your environmental impact
Consumers will expect wellness products to be environmentally and ethically responsible, so ensure you use low-impact chemicals, dyes and pigments, combined with energy-efficient processes. Utilise botanical, mineral and bacteria dyes to achieve pastels and mid-tones and certified synthetic dyes for brights and neons
Embrace colour psychology to connect with your consumer
Be considered when choosing colours for wellness products, and select hues that reflect your consumers’ attitudes and behaviours. Explore different lightness and chroma levels to strike the right colour balance between passive and activating
Move into the metaverse
As wellness activities and products move into the metaverse, carefully consider how the colours you choose will impact the user’s sensorial experience. Virtual environments can be highly stimulating for some and overwhelming for others, so use colour to strike the right balance
Support positive mental wellbeing
As mental wellbeing becomes a bigger priority for consumers, choose colours appropriately to enhance mind health and cognitive function. Consider not just the impact of a single hue on the brain but also the effect of combining colours together
Please refer to the attached file to read the whole article.
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- This material is based on articles published by WGSN.
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- Written by : CMI Team
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- Resource
https://www.wgsn.com/beauty/article/93010
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