Amorepacific China celebrates its 30th anniversary this year. The bold journey Amorepacific set upon entering China in 1992 was a revolutionary decision at the time. Amid a situation where business in Korea was facing a challenge and little experience overseas, deciding to enter China, a country Korea had just established diplomatic ties with, was a challenge and an innovative idea.

30 years have passed and the first step we took in Shenyang now remains as a big footstep that led Amorepacific across different regions in China. The products of Amorepacific’s various brands were well received and loved by customers in China based on a rigorous analysis of the market and development of customized products. Amorepacific continued to strengthen capacity in product R&D and pursued to innovate digital technology.

Amorepacific China is dedicated to making various efforts to reach out to local customers, taking one step further towards them, as well as become a company that contributes to Chinese society. Starting with makeup your Life campaign, Amorepacific China continues to unfold CSR activities actively. It also practices sustainability management to deliver and achieve Amorepacific mission, ‘We make A MORE beautiful world’ across Mainland China.

Over the past 30 years, Amorepacific overcame hardship and challenges and experienced growth and success, solidifying its presence in the unexplored country of Mainland China. Amorepacific China will continue to boldly pursue new challenges ahead.