The 2nd AP Comparative Exhibition was held at AMOREPACIFIC China (APC) on February 9 under the supervision of the Product Strategy and Research Strategy Teams. This event was designed to compare Strong Products of AMOREPACIFIC and the best-selling products of local competitors, analyze and examine competitive forces of the group, and discuss what is required for AMOREPACIFIC Group to become a global company. Researchers showed and explained the technologies featured in the products within six main categories to APC President Charles Kao, APC executives and staff members. Meanwhile, Charles Kao met Yeon Jae-ho, the head of Shanghai R&D center, tested the products on display and maintained an active involvement throughout the exhibition.