innisfree, the most beloved naturalism cosmetics brand in Korea, recently held the innisfree Green Birthday 2015 ‘Love Green, Love innisfree’ that celebrated its 2nd anniversary in Hong Kong at the Intercontinental Hotel, Hong Kong earlier in April. Divided into two parts, this event celebrated the 2nd anniversary of innisfree Hong Kong with 100 members of Hong Kong mainstream media and customers. At the event, innisfree Marketing Division Koo Ae-ran, Hong Kong innisfree GM Jay Kim and the brand model, Lee Min-ho, attended in person to communicate with media and customers.

Special zones introducing the brand and celebrating its 2nd anniversary included the JEJU ZONE for a sensuous experience involving the story about Jeju, which carries the symbol of innisfree, plus the 8-solution zone especially made a hit with media and customers. In addition, brand model Lee Min-ho held some Chitchat Time for interaction with customers in the 2nd part of the event.

On behalf of innisfree, Koo Ae-ran and Jay Kim expressed their thanks to everyone who participated in an event that was significant to innisfree and said that as the No.1 naturalism cosmetics brand, innisfree will continue to do the utmost to enhance its presence in Hong Kong and deliver the story about pure Jeju Island to more and more customers. Additionally, Fung, a representative of HK GNU (Hong Kong Green Union) that works in partnership with innisfree, gave special thanks to innisfree and its sincere care for nature.

Members of media participated in the event and provided comments that the JEJU ZONE was fantastic, was a great space to touch and experience the brand in person, and that this event was nothing less than optimum branding itself, displaying the identity of the innisfree brand to the fullest while customers claimed that, through this event, they were pleased to learn more about the history and brand philosophy of innisfree and its presence in Hong Kong.

We look forward to seeing innisfree Hong Kong leading the Hong Kong beauty market and celebrating its 10th and 20th anniversary in the future.

在活动现场，举办方布置了既是悦诗风吟的象征，又能通过感官体验济州故事的“济州区(JEJU ZONE)”、“8大解决方案产品区”、2周年纪念及品牌介绍的空间等，受到了媒体和顾客的赞誉。此外，在第2部分活动中，还安排了形象代言人李敏浩与顾客的沟通时间(chitchat time)，吸引了众多顾客的关注。

具爱兰女士和金敏浩先生首先对参加这次对悦诗风吟来说意义重大的活动的来宾表示了感谢。此外，他们还表示“今后也将进一步强化悦诗风吟作为NO.1自然主义品牌在香港的地位，并将竭尽全力向更多顾客传递清静岛屿济州的故事”。在当天的活动中，与悦诗风吟一同参与香港环保活动的HK GNU (Hongkong Green Union) GNU代表Fung先生也莅临现场，并对悦诗风吟珍爱自然的真诚表达了诚挚的谢意。

此外，参与活动的媒体人士也表示“‘济州区(JEJU ZONE)’散发出梦幻般的感觉，是一个可以亲手触摸和体验的空间，也是一个令人能直接感受和回想起品牌的卓越空间”。而且，本次活动也让人体会到了蕴含悦诗风吟品牌哲学的‘品牌化’就是其自身的道理。顾客们对此次活动也极为满意，大家纷纷表示，“通过本次活动，了解了悦诗风吟的历史和品牌哲学，并真实地感受到了其在香港的地位”。

今后，我们还将举办上市10周年和20周年庆祝活动。同时，我们也期待悦诗风吟能成为香港美妆市场上名副其实的领军者。