AMOREPACIFIC STORIES introduces a new message and artwork each month, offering inspiration on the theme of ‘beauty.’ #Theme November arrives with fallen leaves blanketing the streets and crisp air brushing against our collars. This month, AMOREPACIFIC STORIES collaborates wi
– Presents the Future of Korean Beauty to Global Leaders Through Innovative Content That Has Spearheaded K-Beauty’s Ascendancy Amorepacific is honored to host a K-Beauty Pavilion focused on the theme of innovation as an integral part of the APEC CEO Summit events, hel
Sulwhasoo, Korea’s leading luxury skincare brand, has unveiled a new global campaign centered around its iconic Concentrated Ginseng Renewing Line, under the theme ‘Skin Longevity Powered by Ginseng’. With over six decades of dedicated ginseng research, Sulwhasoo has re
– LANEIGE, INNISFREE, AESTURA, and HANYUL Come Together for Amorepacific’s First Multi-Brand Skincare Pop-Up in the U.S. New York, NY – October 29, 2025 – Amorepacific, in partnership with Sephora, has successfully concluded its first-ever multi-brand skincare pop-up, “Seoul in
This is post 3 of 3 in the series “Staff Column(Amurae)” The Heart That Creates Beauty A MEGA CREW Mission with Beautiful People An Epic of Tension and Dopamine: Around Launch Time Columnist Amurae (pseudonym) #INTRO The product I’ve been working on while writing this co
Kuala Lumpur, 20 October 2025 – Amorepacific, proudly commemorates 20 years in Malaysia with the debut of Amorepacific Beautyland — a week-long beauty celebration held from 20 to 26 October 2025 at Sunway Pyramid, LG2, Blue Concourse. Marking its first-ever outpost activation in Ma
This is post 14 of 14 in the series “CEO Message_en” Dream Big! New Beauty! The Future Doesn’t Just Come, it Lies Where We are Headed Let’s open a future of beauty that evolves customers, the world, and all of us Age of New Korean Wave – Reach the World with Our Unique ‘Media
This is post 13 of 15 in the series “Behind Talk” Did you know ‘ETUDE,’ with its dedication to cover makeup, has done it again? Mamonde: Making Makeup Sit Pretty, Day After Day ILLIYOON’s Next-Generation Body Wash: Liberation from Dry, Itchy Skin1) IOPE’s ‘Super Vital 6th G
This is post 19 of 20 in the series “100 Hangang-daero” Interview with Chef Nam Joon-young Who Launched Hieutu, Gege, and Keebo From pho to hamburger, Park Jae-hyun, CEO of MIMIOK and Sinyongsan’s Midas touch Interview with Linda Lee, CEO of Approach, an English-style brunch place Meet