This is post 1 of 3 in the series “CEO Insight” A Look Inside the Pentagon, a Land of Opportunity🔎 Crafting the Future of Beauty Let Us Respond to New Markets and New Technologies with Dynamic Capabilities “Team AMORE, this is Kyungbae Suh.” It’s a pleasure to connect with you t
This is post 9 of 9 in the series “A! People” e-commerce Division Head Kim Keong-yeon Interview Growing a Solid Brand Fan Base A specialist discovering opportunities for digital technology and beauty companies through an interest in the world Interview with Brian Byung-Fhy Suh, the man w
– Recognized as a story platform for “Diverse and New Beauty” – Strengthens communication with customers at home and abroad through high-quality content and multilingual support Amorepacific’s official story platform, AMORESTORIES, has won th
– Strong performance driven by sales growth of leading brands: Laneige (127%), Sulwhasoo (308%), and innisfree (70%) – Laneige and Mise en scéne top sales rankings in their respective categories, with next-generation brands also demonstrating impressive growth
This is post 4 of 5 in the series “Staff Column(Myung-kwan Son)” Three Misconceptions and Truths About Climate Change Carbon equals ‘Money’ Is there a report that reveals a company’s future? ESG Success Can(‘t) Be a Solo Journey What If Your Summer Vacation Could Change OO? Co
This is post 21 of 28 in the series “Creative Story” Design Renewal of Sulwhasoo First Care Activating Serum VI Sulwhasoo ‘Ultimate S’ Design Revamp UNBELIE’BUBBLE’, A Collaboration by Chilsung Cider and LABO-H LABO-H X CHILSUNG CIDER COLLABORATION POP-UP STORE SKIN U INN
This is post 2 of 5 in the series “From Pacific to Amore” A Place Where Abundant ‘Pride’ Fuels Research Challenge? Tenacity? That’s Our Daily Bread. Trust and Authenticity? That’s Our Core! The History of K-Beauty? We Started It All! When Did Amorepacific’s K-Be
This is post 5 of 7 in the series “Staff Column(So-hyun Go)” “Obsession with Customers” – How Amazon Wins Hearts with AI How Amazon Opens Customers’ Wallets The Seller’s Journey for Amazon Prime Day A Successful Enthusiast’s Journey to Amazon’s Home Base
This is post 5 of 5 in the series “Staff Column(Hwang In-bong)” Son, today, once again, I find myself inevitably parting from you What is Success? Why Daddy Wears an Apron Son, Even Summer Vacations Must End Don’t Cry, My Son Columnist In-bong Hwang (pseudonym) Editor’s n
This is post 4 of 6 in the series “Less Plastic” From a Plastic Villain to a Conscious Consumer: How Sulwhasoo Touched My Heart Amorepacific launches free container pickup service Cost and Time Efficiency in Amorepacific’s Sustainable Products Who is Heating the Earth? (It’s Me,