In 1984, AMORE 1st Street, located in Myeong-dong, Seoul, offered skincare and makeup services where individual customers were able to learn better about their skin using scientific beauty devices and tools. AMORE 1st Street also provided a high-end massage and makeup service free of cost, which was
The principle of Quality First is one of the spirits that has been inherited through generations and stretches all the way back to the foundation of Amorepacific. That’s because good quality is the key to customer satisfaction. 1 The first cosmetics research lab in Korea The very first Amorepa
To Amorepacific, the research of ginseng is not simply about putting ginseng extracts into cosmetic products, it was more of a thorough exploration of ginseng, from the roots to the top. Amorepacific studied the ingredients found in every part of the ginseng plant, the mechanism behind their skincar
Amorepacific’s main inner beauty solution brand, VITAL BEAUTIE, has appointed actress Song Hye-kyo as brand ambassador. Since her debut, Song Hye-kyo has actively appeared as beauty model and actress representing Korea, presenting her timeless beauty. The new brand ambassador will reach out to con
Amorepacific developed a technology of manufacturing paper containers that reduce the use of plastic by about 70% compared to previous containers, while increasing the expiration date up to 36 months. ▲ Samples of paper tubes made with Amorepacific’s patented technology Plastic waste, which incr
Amorepacific is a company that grew by serving women. Women were always at the core of customers who use cosmetics and those who sell the products. That is why Amorepacific has always supported and encouraged the lives and dreams of women. The company introduced a door-to-door sales system in 1964,
March 10, 2021/ Seoul – Amorepacific has become the first Korean beauty company to join the global RE100 initiative with a goal to source 100% renewable energy to power all of its production sites and offices (HQ, R&D, logistics, and production centers) by the year 2030. RE100 is a global
On March 8, Amorepacific Welfare Foundation held a completion ceremony of ‘Beautiful Powder Room’, a project improving the public restrooms in Itaewon area. The ceremony was attended by members of Amorepacific Welfare Foundation, Yongsan-gu Office, Korea Merchant Association, and POSCO to celebr