In the 1960s, fair skin tone like Hollywood actresses was popular among women and some abused the use of crude rubber bleaching agents to whiten their skin or penicillin to get rid of acne. Amorepacific developed cosmetics that solved skin problems like freckles or acne, while at the same time, cont
Amorepacific Group made a strategic investment amounting to KRW 3 billion in a multi-channel network (MCN) company specializing in beauty, ‘DMIL’ (Different Millions, CEO Lee Hun-joo). DMIL is a media startup that pursues beauty content and commerce business with around 250 partner creators. DMI
Amorepacific Singapore recently conducted a project ‘Job Redesign Program’ for manager-level BAs for 4 months. The training, which had 13 attendees, was comprised of ‘WSQ Certificate in Retail Operation’ of the local retail research institute, Singapore Institute of Retail Studies (SIRS), an
BeREADY, Amorepacific’s makeup brand for male Gen Z, donated one mental health diagnosis equipment and 71 treatment devices for our society’s hidden heroes, firefighters. This is part of BeREADY’s ‘Save the Heroes’ campaign. The campaign was designed to help the heroes of our society who m
AmorepacificGroup attended the 3rd China International Import Expo (CIIE). It opened anexhibition under the theme ‘Asian Beauty Blossoms in China’. This is Amorepacific’sthird participation for three consecutive years since 2018. TheChina International Import Expo is a large-scale internationa
Amorepacific Group attended the 3rd China International Import Expo (CIIE). It opened an exhibition under the theme ‘Asian Beauty Blossoms in China’. This is Amorepacific’s third participation for three consecutive years since 2018. The China International Import Expo is a large-scale internat
Amorepacific Museum of Art (APMA) extends exhibition period of its ancient art collection, 《APMA, CHAPTER TWO》, to Sunday, December 27, 2020. APMA opened a special exhibition of ancient art, APMA, CHAPTER TWO – FROM THE APMA COLLECTION, in July this year, displaying various ancient artwork
Amorepacific Group donated cosmetics and daily supplies equivalent to KRW 2.25 bn to Community Chest of Korea (CCK) through its ‘Beautiful Goods Sharing’ program in the second half of 2020. Amorepacific Group’s Beautiful Goods Sharing program donates goods with the goal of creating a more beau