Delivering a total of KRW 20 billion in support to three store associations this year Stores are important partners… will strengthen communication and collaboration Amorepacific Group’s innisfree (CEO Im Hye-yeong) signed a shared growth agreement with innisfree Managers Association (President S
Agreed on detailed action plan that includes rent support and expanding online mall revenue sharing Stores are important partners… will build a strong shared growth partnership On Friday, October 16, Amorepacific (President Ahn Sae-hong) signed a shared growth agreement with nationwide ARITAUM Man
On October 13, Amorepacific announced its strategic business partnership with travel retailer CDFG (China Duty Free Group), the largest travel retailer in China. The high growth potential of the Chinese travel retail industry has been fueled by authorities support and strong domestic demand despite
On Thursday, October 8, Sulwhasoo held Concentrated Ginseng Renewing Serum Virtual Media Live Show for about 100 media members and influencers of Singapore and Malaysia. This was an online version of the previous offline media event held in line with the ‘untact’ era. Starting with a welcome spe
Hello, fellow Amorepacific members. The persistent monsoon and typhoon have passed, followed by a crisp cool breeze. Although we’re not completely out of the woods, I hope we can each find ways to enjoy the new autumn season safely. My last column talked about the ‘customer experience jo
Hello, fellow members~ This is makeup artist Vincent, who knows a little bit about beauty. In this column, let’s take a look at the forecast for the makeup trend in the second half of this year categorized into face, eyes, and lips, based on the fashion week in the four major fashion capitals
Sulwhasoo’s global bestseller, First Care Activating Serum, exceeded KRW 3 trillion in accumulated sales. This is the highest sales record ever among the products released by Amorepacific. First Care Activating Serum is ‘the first anti-aging essence’ applied as the very first product after
On Saturday, September 26, Amorepacific Thailand (APTH) successfully sold more than 10,000 units of LANEIGE Neo Cushion. Starting with launching on Lazada Freemarket in August, APTH unveiled LANEIGE Neo Cushion across all channels by September 1. To ensure early product awareness, it focused on vira
Key program of Amorepacific’s Pink Ribbon Campaign held for 20 years Planned to be held with application mission and main mission Amorepacific begins to receive application missions in order of application for its ‘untact’ running festival ‘Pink Run Plus’ held to prevent and raise awarenes
