Hello, fellow members of Amorepacific. The second half of this year has begun. Due to COVID-19, the first half of 2020 will be remembered as a year comparable to the Spanish flu of 1918, the Great Depression of 1929, and World War II of 1939. Today, I’d like to talk about K-beauty, along with
Hello. Today, I’d like to talk about the offline channels of K-beauty. We now live in a time where the term ‘untact’ is spreading in news and our everyday lives due to the outbreak of COVID-19. It is time to look back on the journey of the offline channel and its current state. Acc
On July 13 local time, Sulwhasoo unveiled its core products via the online channel of beauty retailer Nykaa, officially entering the Indian market. The brand plans to also offer products at luxury offline store, Nykaa Luxe, in India’s major cities such as Delhi and Mumbai in the second half of thi
Amorepacific Group has recently launched several eco-friendly products such as products that have introduced ‘metal zero’ pumps in containers or products that use 100% recycled plastic. These products are part of the Group’s practice of ‘Less Plastic’, a policy to reduce the use of approxi
Amorepacific Group expands its brand portfolio in India by launching Sulwhasoo with Nykaa Sulwhasoo to present its unique vision of ageless beauty inspired by timeless wisdom to Indian customers through its innovative skincare range Global beauty company, Amorepacific Group (hereafter, Amorepacific)
Contemporary luxury beauty brand HERA opened its ‘I GLOW ME COLLECTION’ pop-up store on the 1st floor cabinet of the Global Headquarters in celebration of the launch of the new color makeup for Seoulistas who shine every single moment, the I GLOW ME COLLECTION 3 items. The pop-up store will be o
The first half of 2020 has passed. It has now been about five months since the outbreak of COVID-19 but it feels more like five years or even longer. The main crisis we are facing today though is the result of us lagging behind changes, changes in customers and in the world. It is time […]
We all look different. Skin types are different, too. We each have our own different skin problems, and yet there aren’t a lot of us who accurately know about their skin conditions. There is another world beyond the simple classification of dry, oily, and combination skin types. At the recentl
Hello, everyone. Spring is here as we hover between ‘social distancing’ and ‘cherry blossoms in full bloom’. Let us all practice social distancing even if it may be challenging and let the spring of 2020 pass by so that we can return to our normal lives in 2021. Social distan
