High-end anti-aging skincare brand SIENU designated actress Kwon Na-ra, an aspiring figure for many women in their 20s and 30s, as its new ambassador. Kwon Na-ra appeared in the Time Brace advertising video and photoshoot released on Monday, June 15, and plans to meet with customers through v
Amorepacific luxury beauty brand HERA won 7 awards at the GLOWPICK Beauty Awards 2020 H1 presented by GLOWPICK, a ranking and review platform for cosmetics, realizing the huge interest and support from customers. It won three awards winning the ‘Winner (Best)’ rank for its Black Foundation, Blac
For the two days on June 9 and 10, Amorepacific Group held ‘Amorepacific Innovation Day’. Amorepacific Innovation Day, which celebrates its third anniversary this year, is a day for product development partners and Amorepacific Group brands to come together to identify ideas and discuss innovati
In celebration of World Environment Day (June 5), Amorepacific announced its plan to install an upcycled bench made from recycled cosmetic bottles in public facilities for citizens. The bench is a co-creation with environmental startup TerraCycle and environmental design startup Radio-B. To make the
Amorepacific Group released its 2019 Sustainability Report ‘A MORE Beautiful World’, which contains the sustainable management activities and performance of last year. This year’s report contains three commitments of promoting sustainable lifestyle, pursuing inclusive growth with socioeconomic
The 1950s & 60s Nice to Meet You. I am Lipstick. 1960s Grace Kelly makeup Hello, everyone. I am lipstick. These days, me, my family, and my friends are loved so much, I’d like to introduce ourselves. Enjoy ~ I was born in the mid-1950s with the name ‘Lipstick ABC’ by Pacifi
A Change in the Way We Work With the advent of the so-called ‘untact’ era, Amorepacific is more focused on taking digitalization to the next level. We are making changes in different aspects to the way we work. Digital Strategy Team, which leads Amorepacific in digital transformation, su