Amorepacific officially launched its new home aesthetic skincare brand, HOLITUAL, in January this year. HOLITUAL is a brand that combines Amorepacific’s strong technology and aestheticians’ skincare know-how, with the name meaning ‘Holistic’ and ‘Ritual&rsqu
This month, Amorepacific launched a new sensory lifestyle brand FILLVOID in Korea. FILLVOID will be offering bath products that will create that special and relaxing time in the bathroom. The first product FILLVOID unveils is the ‘FILLVOID Shower Oil’, which comes in 5 differ
On January 2, Amorepacific Group held the kick-off meeting for the year 2020 at the main hall of Global Headquarters with members of AMORE Beauty Park and AMORE Mirae Park participating through live broadcast. The Group declared ‘Exciting Changes’ as its management policy for the n
My proudest members of Amorepacific Group The year 2020 has come. I’d like to thank all of the Amorepacific Group’s members around the world for fulfilling the role of being Asian Beauty Creators as we create a more beautiful and healthier world.I sincerely hope that all of you will
Penetrating the touchpoints among company, consumer, society and culture in the digital ecosystem, quickly communicating and flexibly responding at those touchpoints. Creating something new and different from others and offering that to customers – this is the essential task at hand. A² Hangzhou
Chairman & CEO Suh Kyung-bae emphasizes “to enjoy exciting changes and grow together through new changes and innovation” in his New Year’s address Aims to drive core strategies including strengthening brand competitiveness, customer experience and realizing omni-digital loop Amorepacific