LANEIGE will open ‘Water Bank Avenue’, a global pop-up store, in 10 Asian cities in relays including Seoul, Shanghai and Singapore starting from May 3 (Fri). The first pop-up store opened at Pocket Garden in Famille Station, Seoul from May 3(Fri) until 6 (Mon). &lsqu
Any Korean would associate the turtle ship ‘Geobukseon’ with ‘Yi Sunshin’ and vice versa. Anyone living outside of Korea would think the same. So, it seems common sense that asking, “Who built the Geobukseon?” is a stupid question. I raise this question not
From April 30 (Tue) to May 5 (Sun), HERA held its first pop-up store in Singapore, #OURBLACKSECRET, at Orchard Road, Singapore, in celebration of the one-year anniversary of the brand entering the Singapore market. The location of the pop-up store, Orchard Road is the center of shoppin
Racing for ‘super divide’, impossible to survive or grow without groundbreaking change Dawn on Friday, December 13, 1907. The sailing vessel Thomas W. Lawson sunk in the waters off the shore of the UK. Only the captain and one crewman survived. It was a fast sailing ship of 22 kno
On Friday, April 26, Sulwhasoo organized the first event of 2019 global campaign for Sulwhasoo First Care Activating Serum EX at ICONSIAM in Bangkok, Thailand. Major local medial channels and influencers from ASEAN countries joined to honor the event as well. Sulwhasoo’s brand mo
Premium Training Team ran ‘AMORE BEAUTY Seo-Dang’, a global training program, in China and Thailand. In China, a total of 37 beauty trainers joined the training for two days between April 17 (Wednesday) and 18 (Thursday) while 18 beauty trainers and BAs took part in the program on
During April 2019, Amorepacific US hosted the company’s first Town Hall meetings with the goal to share updates on business results, communicate our upcoming plans and goals, and encourage internal teams. Both events featured engagement activities, Q&A sessions to promote transparency with
For the entire month of May and June 2019, AMOREPACIFIC and Hong Kong Mandarin Oriental presents an Afternoon Tea to incorporate in the dining experience that echoes with the brand’s essence – the power of precious green tea for timeless beauty. Inspired by the miraculous a