What is Amorepacific’s ‘transcendental product’? The Art of War is the bible on military strategy and tactics written roughly in 5th century BC. It was first introduced to the Western world, translated and published in France in 1772. Since it was introduced in Europe, the Ar
‘IOPE Skin Week’ event, held on the 1F of Amorepacific’s global headquarters from May 13 (Monday) until 19 (Sunday), ended with success. Celebrating its 3rd anniversary, this year’s event consisted of programs to check the present status of skin and understand future skin und
‘Sulwhasoo Universe’ pop-up store’s opening ceremony was held near Gangnam Station, Seoul on May 15 (Wednesday) to celebrate the launch of Star Collection of Sulwhasoo First Care Activating Serum EX, a global bestseller. ‘Sulwhasoo Universe’ allows visitors to experienc
▲ Awardee Jeong Haewon at Future Technology Lab, Amorepacific & Pierre Pienaar, President of World Packaging Organisation (top)HERA Rich Squeeze Mascara (bottom) Amorepacific won the WorldStar Packaging Awards 2019 for the container of the product ‘HERA Rich Squeeze Mascara’. The a
From May 12 (Sun) to 16 (Thu), Amorepacific took part in the 2019 TFWA Asia Pacific Exhibition & Conference held at the Marina Bay Sands Convention Centre, Singapore. It was the 8th consecutive year that the company has been attending the event since 2012. And this year, brands Sulwhasoo, LANEIG
Last week, I visited our stores in large retail outlets across Korea and met many of the beauty partners that were working hard there. Daily beauty business deals with personal care goods and, at Amorepacific, we have been at the top of this market for decades. It sounds like we’ve been o
▲ Amorepacific’s President Ahn Sehong and Lazada Group’s Chief Executive Officer (CEO) Pierre Poignant On May 15 (Wed), Amorepacific has signed a Memondarandum of Understanding (MOU) with Southeast Asia’s leading e-commerce company Lazada Group Group to strengthen its