The 2018 Global Marketing Conference was held from June 20 (Wed.) to 21 (Thu.) attended by brand marketers from Korea and across the world to share vision and marketing strategic direction of Amorepacific global brands. The Conference was the first to be held at the new headquarters since its
In 2014, Google released a new design language – Material Design. Companies had their own design philosophy or policies, but the launch of Material Design was groundbreaking. Since Steve Jobs passed away, Apple shifted away from its skeuomorphism design to flat design. But it shied away from
ColumnistNam Jaehyun Amorepacific Digital IT Innovation Team Since Google released its mobile OS Android in 2007, Google had its mobile apps at the center of developing service platforms and the Android ecosystem, with the goal of ‘mobile-first’. At Google Input/Output 2017, Google
On Friday, June 15, Amorepacific Group held a construction completion ceremony for its new headquarters. Around 400 were invited to the ceremony, which was held to express appreciation to the executives and employees of Amorepacific Group and outside stakeholders for their dedication, passion and ha
There is an old movie titled Sleepless in Seattle that I fondly remember watching. Many movies have Seattle as their background and indeed the city is known as the location of the first Starbucks. The Seattle Public Library is also one of many attractions in Seattle. I recently had th
Amorepacific China has continued to pursue sustainable management and relentless innovation based on its mission to ‘share Asian beauty with the world.’ Amorepacific China, which participated in the 13th International CSR Forum on June 6, announced its commitment on the 3 pillars
On May 8th, Amorepacific US launched the company’s first-ever Global Beauty Pop-Up store, in partnership with Marie Claire magazine. The shop was kicked off with an exclusive grand opening event, attended by over 50 prominent New York-based influencer, which also celebrated Marie C