On Thursday, April 19, the ‘2018 Laneige Beauty Training Camp (LBTC)’ was held in success in Shanghai, China. The LBTC was held as part of strengthening Laneige’s global training. Following the ASEAN LBTC that was held in Singapore 2 weeks ago, the second LBTC was held for b
In celebration of the 8th Pink Play Concert, ETUDE HOUSE organized “Sweet Dream Tour”, a global branding event, on April 13 and 14 and invited around 100 major media staff and influencers from the countries the brand had made inroads into including China, Singapore, Hong Kong, Jap
Amorepacific held ‘Great Journey’ in Pyeongchang, Gangwon-do, the host city of 2018 Winter Olympics, for 3 days between the 19th and the 21st. The Great Journey, joined by around 520 executives and employees from home and abroad was an opportunity for the staff of Amorepacific from
ColumnistSong Soojin Amorepacific Digital IT Innovation Team Blockchain technology, which became known with Bitcoin, is one of the 7 core technologies driving the 4th industrial revolution along with Artificial Intelligence (AI). It is a new technology becoming quickly widespread and has been
On Thursday, April 5th, Mamonde had a delightful floral booth at the annual ULTA General Manager’s Conference held in Houston. The booth was jam-packed with about 1,800 attendees and full of eager ULTA employees who had traveled across the United States to learn more about our blossomin
On Sunday, April 15, Amorepacific China successfully held the ‘Moripao(茉莉跑) Marathon’ to raise awareness of the importance of early detection for two major cancers at the Shanghai Oriental Sports Center. The running event celebrated its third anniversary this year. It is the
The message I’d like to share today is that we should always keep in mind our reason for being. Unfortunately, we often forget this living life in the fast lane and running a business. But, we must remind ourselves of the purpose of our existence and our mission. Think deeply of how we ha
Expanding brand portfolio in existing markets including the US, Japan and Hera in Singapore Entering new markets including the Middle East and Oceania A leap to becoming a ‘Great Brand Company’ by spreading Asian Beauty to the world Seoul, South Korea, April 16, 2018 – Glostrongal beauty giant
