The ‘2018 Pink Run Busan,’ organized by Amorepacific and hosted by the Korea Breast Cancer Foundation, was held at 9 a.m. of March 25th in Busan Suyeongman Yachting Center with around 5,000 participants. The Pink Run is a running festival held in 5 cities nationwide every year as
2018 F/W HERA Seoul Fashion Week, officially sponsored by Amorepacific’s luxury beauty brand HERA, closed in a huge success on March 24. HERA has successfully led backstage makeup during HERA Seoul Fashion Week for a total of 6 seasons starting from the 2016 S/S season. HERA prop
Natural dental care brand ‘Pleasia’, which was launched last year, selected popular Korean idol group ‘Wanna One’ as its model. The brand has 11 products of 6 categories including total care according to dental health, gum care, breath care and basic care. Wanna One
innisfree, a naturalism-oriented cosmetics brand, opened its first store in Japan, ‘innisfree Omotesando Main Store’ in Omotesando, Tokyo on the 16th. The two-story store sized at 185.6m2 is located in the street of Omotesando, Tokyo, the hub of fashion and beau
IOPE, a cosmetics brand that provides an accurate skin solution through plant science, has selected actress Shin Mina as its new model. The actress was featured in various works including TV series and as well as movies such as . She is praised as an idol of women with her
On Thursday, March 15, Sulwhasoo held a launch event for its new Bloomstay Vitalizing line at its flagship store. The event was held to introduce Sulwhasoo’s new product Bloomstay Vitalizing and it was the official event for Korean actress Song Hyekyo to make her first appearance