Amorepacific had the honor of winning the iF(International Forum) Design Award 2018’s Communication Design Typeface subcategory with its ‘ARITA HEITI’ font. Along with the iF Design Awards, Amorepacific’s ARITA HEITI’ font has now received the honor of being
On Wednesday, February 7th, eSpoir opened a ‘market’-themed makeup store at Garosu-gil, Sinsa-dong, Seoul. eSpoir’s MAKE-UP MARKET, which was inspired by European markets, makes customers feel like they are actually at a food market through its colorful interior design.
Last month, I went to India. My first visit to India was about 10 years ago and since then, I have been there five times in the following five years. Plus, I went on another two visits in the last four years. India is currently going through many changes. The most notable change is a […]
LANEIGE opened the first LANEIGE Flagship Store in China at Yuefang ID MALL, the representative shopping mall of Changsha, Hunan province in January 2018. The LANEIGE Flagship Store offers various limited edition products and customized eyebrow styling service. Makeup artists will sugges
LANEIGE selected Park Seo-joon, an actor, as its brand model and released a promotion video of ‘Blue Energy’, the brand’s anti-aging moisture line for men. Park Seo-joon is an actor who is popular for his various charms with his works in different genres including TV series,
Amorepacific Group appointed Caroline Dunlop as the Head of Amorepacific Australia along with the new establishment of its Australian subsidiary. Caroline Dunlop previously worked at Estee Lauder and has experiences in managing various brands in Australia, New Zealand and Singapore. Righ
ColumnistCathy Zhang APC Purchasing Team 1. Introduction Last August, the BBC reported on a drone that had landed on the HMS Queen Elizabeth aircraft carrier that had been docked at Invergordon in the Highlands. An amateur drone pilot had been flying the drone nearby the ship when a sudden gus
ColumnistMichelle Ma APC Marketing Strategy Team Elon Musk talks about space (https://v.qq.com/x/page/n01722m9ox7.html) In this column, let’s look at Elon Musk, also known to some as the real-world Tony Stark from Iron Man. He is reported to have taught himself computer programming at th
Amorepacific Group has announced that in 2017, they reached KRW 6.0291 trillion in sales and KRW 731.5 billion in operation profit. Both sales and operating profits of the major beauty brands showed a loss as a direct result of the decreasing number of Chinese tourists. This saw a drop of 10.0
Friday, January 26, 2018 – OSULLOC hosted the TEA TALK & Concert with pianist Yoon Han at the new Amorepacific HQ in the OSULLOC 1979 shop. Pianist Yoon Han starred at the event held as part of the OSULLOC IMC campaign for young and luxury branding. He is well-known for having