The newly-opened Amorepacific Museum of Art (APMA) holds its first exhibition, ‘APMA, THE BEGINNING’ from February 23 (Fri) until March 25 (Sun). The exhibition has been planned with a concept to show the past history of Amorepacific Museum of Art since its first establishment in 1979 as
‘HANYUL’, a brand that promotes Korean naturalism has selected Kim Sohyun, a rising actress with a lively and innocent image, as the brand’s model. Kim Sohyun is widely popular thanks to versatile charms with her works in a wide range of genres from TV ser
1988 SOON JUNG & 2017 SOON JUNG World-acclaimed hypoallergenic cosmetics, 1988 SOON JUNG Amorepacific (then-called Taepyeongyang), recognized in Asia for its quality since the 1980s, boldly aimed to enter France, the capital of cosmetics. The first attempt to enter the French market was t
ColumnistChoi Jinbee Amorepacific Lean Startup TF 3 Greetings, readers! This is Choi Jinbee in Lean Startup TF 3, the author of this column for the year of 2018. I am here to share fun startup stories with my fellow colleagues throughout this year. The aim is to make this column an easy read,
Ginseng is Amorepacific’s main heritage material, which contains saponin (ginsenoside) along with amino acids, polysaccharide, and other ingredients with superior anti-aging properties. Amorepacific continued its research on ginseng since 1966 when it first launched the ABC Ginseng Cream
Winter is the season that requires more attention to beauty. It is important to protect your skin in the cold and dry weather, and maintain the makeup that took time and effort for you to apply. Also, don’t forget to add on your own unique fragrance to show your charm. You can be c
1988 SOON JUNG & 2017 SOON JUNG World-acclaimed hypoallergenic cosmetics, 1988 SOON JUNG Amorepacific (then-called Taepyeongyang), recognized in Asia for its quality since the 1980s, boldly aimed to enter France, the capital of cosmetics. The first attempt to enter the French market was t
Our body and face require different beauty items according to different time of the day. There is no need to be afraid of the cold wind or dry air as long as you have the perfect item. Try these February picks of each brand to make you perfect from head to toe. This fitting foundation [&
LANEIGE opened the first road shop in Indonesia at Pondok Indah Mall in Jakarta on Thursday, February 15. The opening of a LANEIGE road shop in Indonesia is significant in that it is the first road shop that goes beyond the previous sales channel at department stores. Consumers can see the new
