AP China Intellectual Property Team attended the 2017 K-Brand Identification Seminar co-produced by the Korean Consulate General in Guangzhou and Korea Trade-Investment Promotion Agency (KOTRA) last Wednesday, November 22. This event was held to train Chinese government officials responsible for cra
Mamonde opened its first global flagship store Mamonde Boutique in Ngee Ann City on Orchard Road, the Singaporean center of shopping last Thursday, November 23. Based on the theme of ‘Garden in the City,’ the new Mamonde Boutique diffuses its brand outlook of observation and
Columns written by member of Amorepacific Group ColumnistBaik Soubinne Amorepacific Digital & CI Design Team Hello. This column, different from past issues that focused on one brand, will introduce service design cases of the brands that became the center of the topic by providing fragmen
Introducing the columns written by member of Amorepacific Group ColumnistShawn Jung Amorepacific Premium Makeup Team Hello. I’m Shawn Jung from Premium Makeup Team. The year has flown by and it’s already the last column of the year. This chapter is about an issue that can arise fro
On Friday, November 17, eSpoir celebrated the grand opening of its very first makeup pub organized around the theme of ‘Lively, Free, Exciting and Enjoyable’ inspired by a trendy and riotous lounge pub near Hongik University, Seoul. eSpoir Makeup Pub is the first concept stor
Amorepacific was honored with a Next-Generation World-Class Product award for its lipstick product at the 2017 World-Class Product Certification Awards held at the Grand InterContinental Seoul Parnas, Korea on November 23. Hosted by the Korean Ministry of Trade, Industry and Energy, and
A group of six members including the head of the Korean Intellectual Property Office(KIPO), a patent administrator from the Korean Embassy in Beijing and the director of the Korean Cultural Center under Consulate General in Shanghai visited the Amorepacific Beauty Campus Shanghai on Thursday,
Introducing the history of Amorepacific Group You must see the bigger picture to achieve greater success. The Korean market was too small for Amorepacific to use its potential to make the whole world beautiful. To leap further than ever before, Amorepacific launched a new brand in the cosmetic
innisfree promoted its Green Christmas campaign in cooperation with Song Qingling Foundation headquartered in Shanghai from November 8 to 11. The purpose of Green Christmas campaign is to provide support and encouragement for children living in impoverished areas of China and share a happy Chr
