Amorepacific took part in the TFWA World Exhibition & Conference 2017 held in Cannes, France from October 1 to 6. The company has participated in the event for six consecutive years since 2012, and this year it presented its brands Sulwhasoo, HERA, LANEIGE, Mamonde, innisfree and ETUDE HOU
Amorepacific CSR Team and Lee Heebok from the PR Division announced 20 by 20 Commitment on behalf of Amorepacific at the EWEC (Every Woman Every Child)* event during UN General Assembly held in New York on September 19. The company declared this commitment established in collaboration with eig
Amorepacific Group has carried out executive appointments to overcome business uncertainties and the rapidly changing market environment. These HR decisions will lead to the preemptive establishment of next year’s business strategy as well as a sustainable foundation for long-term growth
The major French newspaper Le Figaro recently posted an article introducing beauty industry trends in Korea. The article covered current Korean tendency of returning to the origin and the tradition out of fatigue caused by social craze towards plastic surgery and cosmetics, and discussed
The corporate website for Amorepacific Singapore has opened today on September 16. The corporate website project is designed to introduce and raise the profile of its corporate identity and brands. The project was carried out in an effort to reinforce the website with interactive content
A few weeks ago, I and other executives went on a digital tour to Silicon Valley in the United States and were greatly inspired by many young people challenging themselves to build and reshape the future. I was also surprised at the incredibly fast pace at which digital technologies are changin
Amorepacific Group has appointed Jessica Hanson as the new general manager of its global office in the US. Jessica Hanson is acclaimed as a rising leader of the American beauty industry as former vice president of L’Oréal USA and Sephora, as well as the chief marketing and s
Columns written by member of Amorepacific Group ColumnistRoly Lu APC Creative Design Team Page conversion rate is a critical indicator in e-commerce operation; analyzing this data can help find solutions to figure out where to raise the level of consumer purchases. In this chapter, we will dis
Introducing special places embracing the singularity of Amorepacific Group innisfree Empty Bottle Recycling Zone Do you know how used-up empty cosmetic bottles are recycled? You may have a vague idea of how empty bottles are recycled, regardless of whether they are cleaned for reuse or melted
The 2H17 campaign is designed to serve roughly 1,705 female cancer patients in 6 countries, including Korea. The campaign has sought to renew the sense of hope and self-confidence to 14,065 women cancer patients for the last decade since 2008 “Amorepacific Makeup Your Life,” hosted by Amorepacif