The story of Amorepacific founder Suh Sungwhan was first published in Korea and distributed to all members of Amorepacific in 2015. Its English translation is due out on October 5 in the UK under the title On the Scent of a Beautiful Life. The book will be published by Ebury Publishing, the no
Introducing the columns written by members of Amorepacific Group ColumnistGillian Feng APC MC Team # Cashless Day August 8 is an online payment day, as Tencent has named and declared it “Cashless Day” in an effort to push for the smart lifestyle of online users through convenient p
LANEIGE released its products at over 144 stores of America’s top offline beauty retailer Sephora on September 16. This launch is a clear starting signal for the brand’s aggressive step into North American markets of the US and Canada. Sephora, with its 365 stores nationwide,
On September 15, videos were released at New York City’s Times Square to advertise LANEIGE entering Sephora and innisfree opening its first store in the US. Reaching a daily average of nearly 300,000 visitors, Times Square is the global crossroads of business as well as a famous tourist
Introducing the columns written by member of Amorepacific Group ColumnistShawn Jung Amorepacific Premium Makeup Team Hello. I’m Shawn Jung from the Premium Makeup Team. In this column, I’ll give a look at the event titled Makeup Artist in Seoul held late last month. Beginning in 20
Sulwhasoo is hosting the 2017 Sulwha Cultural Exhibition at Sulwhasoo Flagship Store and Dosan Park from September 15 to October 29. The 2017 Sulwha Cultural Exhibition ‘Once upon a time: A Fairy and a Woodcutter’ is a reinterpretation of the folk tale A Fairy and a Woodcutte
LANEIGE held a product experience event with the theme of moisture, healthy glow and youth at the InterContinental Hotel in Beijing. Media people and celebrities came to see and experience the new Water Bank Double Layering Oil and Perfect Renew products, which are well-known as the secr
Introducing the columns written by members of Amorepacific Group ColumnistMichelle Ma APC Marketing Strategy Team I’m writing this chapter in the hope that we could all get a new perspective about what innovation really means when it comes to products and services. A few days ago I was p