On Friday, August 18, ETUDE HOUSE opened its first flagship store at Sunway Pyramid in Malaysia. This new 2,455 square meter-wide shop provides a special engraving service for customers purchasing Dear My Glass Tinting Lips-Talk. Plus, it allows customers to get a virtual makeover with signature loo
Introducing the columns written by member of Amorepacific Group ColumnistChris Rong APC Innisfree TM Team “Lovers shall not be parted. I hate to let go of my youth and love, but I have to leave. The sorrow of parting is actually a delusion. Whether you are willing to give up on it or not, in [
Introducing special places embracing the singularity of Amorepacific Group Mamonde Boutique store panorama Mamonde studies the wisdom of nature conveyed in a single flowering tree from its roots to stems and petals, and discovers the beauty of women within. Here is a place where you can sensuo
Columns written by member of Amorepacific Group ColumnistBaik Soubinne Amorepacific Digital & CI Design Team The third company to talk about is Amazon. Actually, I had a hard time deciding whether it would be meaningful at all to cover Amazon, because it is already covered by so many othe
Introducing the history of Amorepacific Group The path of a pioneer taking the lead and opening up a new way is long and winding. It’s because they face countless challenges and failures in trying to push their way down a path that no one has ever set foot before. August at Amorepacific
innisfree China concluded an MOU with Tencent QQ, China’s largest messenger platform, for the exchange of digital technology at innisfree’s flagship store located in Nanjing East Road, Shanghai on August 8. The signed collaboration includes an exclusive limited edition for Ch
Mamonde ‘If You Can’t Hide It, Show It Off (藏不住, 放肆亮)’ campaign in China received four awards from reputable Chinese advertising festivals, the 17th IAI International Advertising Awards, ADMEN Awards, the 8th Tiger Roar Awards and the 2017 Jin Wu Awards, all going
Stylish yet chilled must-have items for a more enjoyable summer vacation! The scorching weather of August can leave longing for a summer getaway. Here we introduce some of the summer essentials from Amorepacific Group’s brands that will boost your summer vacation. Have these must-have it
Columns written by member of Amorepacific Group ColumnistAn Sungjun APC Intellectual Property Team Today’s column is about Zhongshan Park, which is situated in Shanghai, China. What comes to mind when you think of a park? To me, a park is a place to stroll in the beauty of nature and soo