Introducing the history of Amorepacific Group Just as the bird that flies the highest sees the farthest, a company must take a broad view in order to go farther and faster ahead of its competitors. July has seen Amorepacific Group sweeping the global market with passion and unwavering spirit,
Summer School Luxury Marketing Course by HEC Paris, which is known as the top school of management in Europe, held a 2-week project with the theme of ANNICK GOUTAL product diversification strategy from June 26 to July 7. 40 students in the course undertook the project with three groups b
Introducing the columns written by member of Amorepacific Group ColumnistSara Wang AP Taiwan Strategy Team From the 17th century, Taiwan was ruled by the Netherlands, China (Ming/Qing Dynasty) and Japan, and thus its food, lifestyle and traditional culture were influenced much by these countri
The Intellectual Property Division invited 25 public servants of the State Intellectual Property Office of China to the Signature Camp on the 7th to share the concerns and cases of intellectual property rights in China and Korea. The State Intellectual Property Office is under the State Counci
In addition to ABC S.Con last month, Amorepacific Group will hold Global Office and Division S.Con from July 10 to 21. Each division will hold a Div. S.Con, starting with SCM today, as well as AMOS PROFESSIONAL and eSpoir, and the sessions for global offices were held for three days from July
Columns written by member of Amorepacific Group ColumnistRoly Lu APC Creative Design Team The importance of e-commerce and e-communication is growing every day, and many companies are striving to offer high-quality online experiences to customers through online marketing tools. Marketing on so
ETUDE HOUSE opens pop-up stores in five of Shanghai’s popular cafes for July. The brand will communicate more closely with Chinese customers with the pop-up stores in popular cafes that receive attention as famous meeting spots in China. The event is held in five cafes: Grace Story
innisfree’s Green Bicycle campaign was held in Guangzhou, China on June 24. This campaign received more attention from participants in China as it was held in cooperation with China’s bike-sharing company ofo. Participants naturally learned about the importance of environment
It is already July. The year is more than half over. In the first half, we had many difficulties. Where did they come from? Perhaps, one of the many reasons for the difficulties we faced was the political disquiet with THAAD and the consequent damage to the duty free channel. But, what’s
Amorepacific Museum of Art (Director: Jeon Seungchang) commences the second part of its contemporary art project, “amorepacific museum of art project (apmap)”, from 2017 to 2020. The first exhibition of “apmap part II”, “apmap 2017 jeju – mystic birth”, will tak