Introducing the new headquarters of Amorepacific situated in Korea In this Yongsan New HQ column, we will share some episodes during the project. Since it’s a large-scale project working with many people, Corporate Building Construction Division is going through a lot, as it works to pre
Introducing the columns written by member of Amorepacific Group ColumnistChris Rong APC Innisfree TM Team As I enter the exhibition hall, I face the shadows and lines that are actually the theme of this exhibition. With the hall surrounded in black, the exhibition starts with lamps the size of
On May 29, Amorepacific France held a team building workshop at Chateau les Mesnuls in Paris. 38 members of the general staff, including General Manager Thierry MAMAN, shared the task details of their departments and also promoted teamwork for smooth business progress. The workshop was a
Columns written by member of Amorepacific Group ColumnistBaik Soubinne Amorepacific Digital & CI Design Team I had already decided on the company to introduce first as a great example of brand experience even before I started the column: Disney. Once I, born in the 1980s, talked about ani
On Thursday, June 1, Amorepacific opened the Chinese version of its corporate website following the English and Korean versions, which were renewed in September and January, respectively. The Chinese version was made to provide Chinese users with not only information on global offic
Columns written by member of Amorepacific Group ColumnistBaik Soubinne Amorepacific Digital & CI Design Team Last time I talked about a big company that has made good use of its service design. This time, I’m looking at Blue Bottle Coffee, which is an example of a relatively small b
Columns written by member of Amorepacific Group ColumnistGillian Feng APC MC Team What kind of person comes to mind when you hear the term “opinion leader?” An Internet celebrity with big eyes and a V-line? A doctor clad in a white robe? I don’t think many would think o
Columns written by member of Amorepacific Group ColumnistAn Sungjun APC Intellectual Property Team I’m sure that if you have been to China before, you have probably experienced a cup of Chinese tea on your travels and are no doubt familiar with the Chinese tea culture to some extent. I h
Introducing the new headquarters of Amorepacific situated in Korea With the relocation of Amorepacific Korean HQ scheduled at the end of this year, News Square will introduce stories about the new headquarters in Korea every month. If you have any questions besides our column, please leave a c