HERA participated in the 2017 Seoul Jazz Festival, a two-day event held last weekend on May 27 and 28 at Seoul Olympic Park to promote the SUN CARE line “SUN MATE.” At the Seoul Jazz Festival, a major outdoor music festival in Korea, HERA operated the SUN MATE promotional booth and
In September 2017, Sulwhasoo will open an exclusive store in Galeries Lafayette* located in Paris, France. Already one of the giant brands of the Korean cosmetics industry, Sulwhasoo aims to introduce its brand philosophy of harmony and balance based on ancient Asian wisdom to customers in Fra
On Wednesday, May 24, the global hair care brand Ryo hosted K-beauty Talk Show with Taiwanese mainstream media at Arumjigi House, a beautiful Hanok (traditional Korean-style building) located in Tongui-dong, Jongno-gu, Seoul. Korean hair beauty is growing very popular in Taiwan along wit
Introducing various global activities of Amorepacific The ASEAN market has been hailed as the next China! For this article, we visited Amorepacific Indonesia, which is showing constant growth with the Sulwhasoo and LANEIGE brands that have celebrated their 4th year of entering the local market
Columns written by member of Amorepacific Group ColumnistChris Kim AP Group Middle East Office As-salamu alaykum. (“Peace be upon you” in Arabic) I am Chris Kim and it’s my pleasure to introduce the Middle East with the “Beautiful Arabian Life” column. As I
Columns written by member of Amorepacific Group ColumnistCathy Zhang APC Purchasing Team # Introduction : An approaching train When people think of artificial intelligence (AI), the matches of Go between AlphaGo and Lee Sedol in March 2016 come to mind. Memorably, AlphaGo sealed four victories
[Seoul, Korea — May 25, 2017] Amorepacific Group today announces that its Sulwhasoo brand will open an exclusive store in Paris Galeries Lafayette in September 2017. Already one of the giants of the Korean cosmetics industry, Sulwhasoo aims to introduce its brand philosophy of harmony and bala