HQ launched a new addition to its customizable cosmetics, by introducuing LANEIGE ‘My Water Bank Cream’, a custom-made cosmetic product through professional skin diagnosis to meet the unique needs of individual customers. My Water Bank Cream is available on a reservation basis from Frida
Last month, I visited Lanzhou and Xining in Western China. Xining, literally meaning “Peace in the west”, was named when the Song dynasty regained the area from the Tibetans. Likewise, Chang’an, the starting point of the Silk Road, was renamed to Xi’an, during the Ming dynast
Sustainability Management The story of global trends in sustainability management and the performance of Amorepacific in this area The Path to a Greater Future in 2020 Episode 1. Millennials and Sustainable Consumption Trends Millennials Are Leading New Consumption Leaders Millennials have rapidly o
EXECUTIVE INTERVIEW Interview with members of the board aims to share the leadership’s vision and promote seamless global communication Break down Barriers with a Genuine and Sincere Attitude Kim Youngsoo, AMOREPACIFIC Premium BU Forging a way into a new frontier always requires a pioneering s
Asian Beauty Lab The story of Asian Beauty Lab, dedicated to discovering and recreating Asian beauty Chapter 6. Advancement of AP Cushion : Ten-year history of AP Cushion WRITER Jung Hajin Which product has sold at a rate of one per second (as of 2015); which product has surpassed cumulative sales o
Amorepacific China co-hosted the “Makeup Your Life: Classroom of Beauty” event with China Women’s Development Foundation in Shanghai on October 25. About 60 women from the “Cancer Survivor Group” joined the event and experienced the energy of beauty. Since 2011, Makeup
Amorepacific and FuturePlay start a joint incubation program to nurture startups in beauty and healthcare sectors Application for ‘AP TechUP+’ is open from November 2 through December 18 Seoul, Korea, November 3, 2016 – Amorepacific announced on November 2 that it has launched a jo
■ Results of Major Subsidiaries in 3Q 2016 Amorepacific Corporation: Sales of KRW1,400.9 billion (+23%), Operating Profit of KRW167.5 billion (+2%)Amorepacific Corporation recorded sales of KRW1,400.9 billion, up 23% year-on-year, thanks to solid growth in the domestic and overseas businesses, and
Sulwhasoo China hosted the opening ceremony for its 100th Chinese store at the luxury shopping mall Taikoo Li in Chengdu on October 25th. The ceremony was intended to demonstrate Sulwhasoo’s position as the ‘premium K-beauty’ brand, which is the center of attention in the global be