Cumulative global sales of Amorepacific’s cushion compact, its iconic innovative product, exceeded 100 million units. The IOPE AIR CUSHION® was first launched in March 2008 and has proven remarkably successful, with 15 brands of the company now offering cushion compacts. The cushion compac
SustainabilityManagement The story of global trends in sustainability management and the performance of Amorepacific in this area The Path to a Greater Future in 2020 Episode 2. Value-Conscious Consumption and Store Sustainability Dear colleagues, do you remember the episode “Millennials and S
GLOBAL REPORT Introduce the global operations of Amorepacific Asian Beauty, Embracing the Ethnic and Cultural Diversity of ASEAN Amorepacific Malaysia Mamonde, the floral inspired beauty brand, recently expanded into Malaysia. Brand ambassador Park Shinhye attended the brand launch event “Flow
Amorepacific continues to consolidate its leadership in the Cushion market based on its decade-old commitment to technological innovation Cushion is a leading K-beauty product that has revolutionized beauty routines for women around the world Seoul, Korea, November 23, 2016 – Amorepacific Grou
On November 17, Amorepacific L&D Center published the Global Brand Service Manual to offer global BAs a differentiated training program. This manual contains specific service protocols for distinctive customers across each brand as part of its commitment to providing global customers with exclus
ABC STORY The Foundations for Becoming a Great Global Brand Company Based on Openness and Integrity Business Management Team Amorepacific Group A company that desires to realize sustainable growth as a globally competitive company needs to set clear goals and conduct fair performance indicator manag
ABC STORY Realizing Shared Growth with Communities through Purchase of Ingredients Contributing to Society Sustainability Management Team Amorepacific Amorepacific is carrying out a sustainable ingredient purchase program dubbed “Beautiful Fair Trade” to create a healthier society as wel
EXECUTIVE INTERVIEW Interview with members of the board aims to share the leadership’s vision and promote seamless global communication ASEAN Joins the KRW 100B Revenue Club Growth Set to Continue Amorepacific has achieved remarkable growth in the ASEAN market. LANEIGE’s first entry into
On Tuesday, November 8, the Osan Beauty Campus welcomed more than 20 visitors from a local people’s court of the People’s Republic of China, the State Administration for Industry and Commerce and the State Intellectual Property Office, as well as Korean Intellectual Property Rights Offic
On November 7 and 8, the first “Global Makeup Trainer Training” was held at the L&D Center. Eighteen attendees responsible for the capability development of brand makeup at HERA, Sulwhasoo, Mamonde, ETUDE HOUSE and innisfree in China, Japan, India and Thailand were able to develop th