Dear members of Amorepacific, Today is a very meaningful day as we gather to celebrate the 71st founding anniversary of Amorepacific. First, I’d like to thank all our customers without whom none of this would have been possible. I would also like to express m
IOPE held a media event on September 6 to celebrate the release of its new SUPER VITAL CREAM at the Shanghai Tower in China. Representatives of 63 media companies including Elle, Vogue and Ray attended the event, which featured the Sensor Ball that shows SUPER VITAL CREAM’s key ingredient &lsq
The 2016 LANEIGE Global Beauty Camp was held for three days starting September 4 at JW Marriott Dongdaemun Square Seoul in Korea. LANEIGE Global Beauty Camp is the brand’s most well-known global event launched in 2013, meaning that it’s now in its fourth year. This year’s theme was
During my vacation, I read a news article about the largest department store in America closing down almost 100 stores. It said that the largest retail outlet decided to shut down 300 stores this year following its closure of 200 stores last year. What’s more, the top U.S. sportswear brand
GLOBAL COLUMN Columns from Amorepacific global offices Men’s grooming : the key to clean, bright skin WRITER Taeko Hoshiyama (AP Japan Etude Marketing Team) Those of you who have read my previous columns must know that young Japanese men are today very much interested in skincare. Grooming has
To serve the growing needs of the ASEAN region, Amorepacific plans to establish a new branch to build a global production base in the Nusajaya Industrial Park located in Johor, Malaysia. Amorepacific’s new production base is scheduled to be completed in 2020, and is currently in the process of
ABC STORY Makeup artist taking a big leap into the wide world eSpoir makeup artist Choi Miwon The courage of facing a challenge head-on is always rewarded with finding a whole different world on the other side. Choi Miwon has committed herself to pursuing a career as a makeup artist over the past 15
ABC STORY Color of hope, color of sharing T-shirt Painting campaign by The Promise A life of giving and sharing all starts with a small action. Skills are not required: as long as you have a warm heart, you can offer a t-shirt of your own design to children in developing countries suffering from low
LANEIGE held the 2016 Makeup Artist in Seoul (MUAS) event to improve the makeup skills and quality of service of LANEIGE makeup artists around the world and, at the same time, boost their sense of belonging to Amorepacific. MUAS, which started last August, is already in its 2nd year, with this year&
Amorepacific Corporation will establish an overseas subsidiary to build a new production facility at an industrial complex in Nusajaya, Johor, Malaysia in order to meet the ever-increasing demands for its products in the ASEAN market. At this stage, Amorepacific is in the process of purchasing land