Asian Beauty Lab The story of Asian Beauty Lab, dedicated to discovering and recreating Asian beauty Chapter 4. Discovery of new beauty value : soybean from the dining table to cosmetics WRITER Kim Donghyun The topic of Asian Beauty Lab’s fourth column is the soybean, one of the Amorepacific H
ABC STORY Healthy business ecosystem for shared growth Continuous Growth Support Team, Amorepacific A healthy coexistence of people and the surrounding environment is essential for sustainable business growth in the global market. In today’s market whose competition structure has changed from
Sulwhasoo successfully held a media event to celebrate its 50th anniversary in Diaoyutai State Guesthouse in Beijing, China on Friday, September 23. Sulwhasoo proved its elevated brand status and influence once again in China at the grand event, which was attended by some 300 participants including
COMPANY Founder Suh Sung-whan’s life story Chapter 7. Door-to-door sales give hope to women In March 1962, Amorepacific founder Suh Sungwhan (pen name Jangwon) founded Pacific Cosmetics Sales Corp. as an alternative to the conventional distribution channel at a time when the industry’s outda
Sulwhasoo successfully held an event to celebrate its 50th anniversary in the Pavilion Mall in Malaysia on August 22–28. Malaysia is the second venue for a global relay event designed to deliver its 50-year journey to local media and customers. Among attendees were VIPs including Na Jungkyun f
ABC STORY Customer-driven future technology Customer Technology Team, Amorepacific The development of customer-driven technology and customized solutions is essential as we strive to become a global leader in today’s rapidly changing beauty market. The Customer Technology Team listens to custo
ABC STORY Creating a new growth engine for the future Park Yongjae Future Growth Team, Amorepacific Group With the wide use of digital technology, companies across all sectors of industry are changing their communication style, work and sales approaches. The beauty market is seeing the new business
The premium haircare brand Ryo successfully staged its Oriental Medicine & Beauty Tour, a brand event held September 6-7 with Chinese power bloggers – dubbed Wanghongs. The Oriental Medicine & Beauty Tour was held to promote traditional Korean beauty and beautiful hair ideas. This is t
Asian Beauty Lab The story of Asian Beauty Lab, dedicated to discovering and recreating Asian beauty Chapter 3. Flower Science : skin benefits of flowers WRITER Yoo Sejin Mamonde studies how properties of flowers change in the course of florescence and leverages their skin benefits as part of their
Amorepacific Hong Kong jump-started efforts to complete its standard business platform roll-out project and begin operations next January. A kick-off meeting was attended by a total of 14 participants including the head of GIANT Division, Sung Joongyong, Amorepacific Hong Kong CFO Terence, and proje