[Quote of the Month] “Go back to basics when you are in trouble and watch toward the end when you succeed.” – Hong Zicheng, Caigentan (Vegetable Roots Discourse: Wisdom from Ming China on Life and Living)
Asian Beauty Lab The story of Asian Beauty Lab, dedicated to discovering and recreating Asian beauty Chapter 2. Past, present and future of ginseng research along the history of Amorepacific WRITER Kim Donghyun & Kate Kwon Do you know that it’s been exactly 50 years since Amorepacific (Su
GLOBAL REPORT Introduce the global operations of Amorepacific AMOREPACIFIC collaborates with top actress Cherie Chung in HK – Limited edition photobook of Cherie Chung against the backdrop of Jeju Dolsongi Tea Garden and Seogwang Tea Garden – All proceeds from the collaboration project w
GLOBAL COLUMN Columns from Amorepacific global offices The beauty of nature found in Jiangxi, China – Healing power of travel away from the everyday routine WRITER Zhu Shichao (AP China Indirect Procurement Team) 1. Mount Sanqing, Jiangxi There is no better place than Hong Kong to have a fun s
Amorepacific China recently had women in Guizhou Province screened for cancer as part of its Make Up Your Life campaign. It is a CSR (Corporate Social Responsibility) project of Amorepacific China in association with China Women’s Development Foundation (CWDF) that is designed to provide cance
innisfree China successfully held the launch event for new My Cushion at Shanghai 21st Century Minsheng Art Museum on August 8. My Cushion is a customizable concept product, which offers the widest range of choices: 14 types of foundation, three types of beauty tools and 100 types of cushion cases.
COMPANY Founder Suh Sung-whan’s life story Chapter 6. Ginseng, natural-born Asian beauty If there was anything that the founder Suh Sungwhan cared about as much as his children, that was research center. During the post-war time when any cosmetic was selling like a hotcake, nobody was interest
GLOBAL COLUMN Introducing columns written by global members of Amorepacific Digital fun : Emoji and Pokémon Go WRITER Miley Li (AP China Accounting Team) Relentless digitalization is sweeping all before it like the surge of a great wave. Brilliant marketing campaigns launched by large companies are