ABC STORY Strengthen retail power by innovation designers Group Retail Strategy Team, AMOREPACIFIC Group Strengthening retail power for greater customer satisfaction is a critical task for the success of AMOREPACIFIC Group’s transformation as a Great Global Brand Company. That’s why the
News Square Event Introducing the stories of AMOREPACIFIC members who participated in News Square’s events Story of flowers introduced by members of AMOREPACIFIC Last month, members of AMOREPACIFIC shared beautiful pictures of flowers. Now, let’s take a look at some of the favorite flowe
ANNICK GOUTAL held a media event to introduce its new Tenue de Soiree on June 15 at the Ritz Hotel Paris in Paris, France. More than 70 members of the press attending were simply enchanted by the new fragrance of ANNICK GOUTAL. Tenue de Soiree is inspired by the way a Parisian woman pampers herself
GLOBAL COLUMN Columns from AMOREPACIFIC global offices The Secret Wonders of Tai Hang WRITER Yvonne Chan (AP Hong Kong) The beautiful Tai Hang Hello everyone! I am back with some more food recommendations from Hong Kong! This time I want to introduce another cool little hideout in the city – T
COMPANY Founder Suh Sung-whan’s life story Chapter 4. The birth of Korean modern cosmetics A year after the armistice was declared, Suh returned to Seoul and settled down in Huam-dong, Youngsan-gu. When he arrived at Youngsan, the place was mostly war-ravaged and its heartland was taken by the
innisfree Play Green Festival took place at Shanghai Expo Park on June 11, 2016. Starting from 2014, innisfree has pioneered a fun and simple, healthy green lifestyle through Play Green Festival to act on its principles of environmental protection so that it can inspire others. Through two Play Gree
Development of a new skin brightening ingredient mimicking Kazinol F found in paper mulberry A new effective brightening product based on advanced technology will be soon introduced Amorepacific Corporation (CEO Shim Sang-bae) obtained NET (New Excellent Technology) certification for the development
Shanghai R&I Center hosted the 6th AP-CDC (China Dermatology Committee) Meeting on June 12 (Sunday), led by the AMOREPACIFIC R&D Center (HQ) to understand the characteristics of Chinese people’s skin through academic exchange with dermatologists in large cities within China and, at the
EXECUTIVE INTERVIEW Interview with members of the board aims to share the leadership’s vision and promote seamless global communication “Think outside the box and seek what’s new!” Rhee Min-jeon, AMOREPACIFIC Marketing Strategy Unit Just as flowers show their true colors in t