innisfree has opened its first store in Shanghai Disneyland, which launched a trial operation on May 14. innisfree held an event for the opening of its first store in the Disneyland the day before Shanghai Disneyland began trial operation, with innisfree China GM Fillip Cai and members of the Walt D
GLOBAL ACTIVITY Introducing various global activities of AMOREPACIFIC K-beauty reaches western China ETUDE HOUSE Flagship Store at Chunxi Road in Chengdu, China Chunxi Road is the busiest main street in Chengdu, China and, right in the middle of it, you can find a store that looks familiar. Fancy in
GLOBAL COLUMN Columns from AMOREPACIFIC global offices A change in middle-aged Japanese men’s attitude toward beauty Look sharp with grooming products for men WRITER Taeko Hoshiyama (AP Japan) Fuji Keizai has announced continued growth in the Japanese male skincare market, with the market incr
LANEIGE Beauty Road has met customers in Kuala Lumpur following the first event at the end of April in Seoul. The second Beauty Road held at the Centre Court, Mid Valley Megamall from May 2 to 8 was attended by many local customers who showed great interest in K-beauty. LANEIGE’s model Lee Sun
Today I’d like to begin, talking about the origin of two words. We frequently use the word cliché to describe something outdated and old. In Chinese, cliché a combination of 陳 (meaning display/arrange) and 腐 (meaning rot/decay), derived from a story of a foolish man who displayed
GLOBAL COLUMN Columns from AMOREPACIFIC global offices Running Wild in Hong Kong – Pui O WRITER Yvonne Chan AP Hong Kong Most of you might have known Hong Kong for its shopping, eating and nightlife, but you might be surprised by the less well-known side of Hong Kong – its nature! Visitors t
GLOBAL ACTIVITY Introducing various global activities of AMOREPACIFIC Sales Tips from a Beauty Expert Global Sales Gold Winner at the 2015 ABC Awards Pei Yaling of the Sulwhasoo in Wangfujing Department Store, Chengdu, China Rivalling Shanghai or Shenzhen in its economic might according to the Milke
On April 29, the 2015 WWD Beauty Top 100 was announced by WWD, an American fashion and beauty journal. AMOREPACIFIC was ranked 12th in the list by WWD, two levels up from last year. WWD highlighted the exceptional growth of AMOREPACIFIC in Korean and global markets along with the K-beauty craze. It
Starting this month, the L&D Center under the Korean HQ is holding the MY WAY FOR US program for members of AMOREPACIFIC’s global offices. Based on the same theoretical background as the MY WAY program for all members of AMOREPACIFIC in Korea, the MY WAY FOR US program provides a range of
3-day ABC Great Journey began in Taebaek, Gangwon-do, Korea on April 14. ABC Great Journey was held to bring together AMOREPACIFIC leadership and harden their resolve to accomplish the global vision and grow into Great Leader. The leaders of AMOREPACIFIC are working hard for it to become a Great Glo