Sulwhasoo registered the highest sales in April among cosmetic brands in TANGS Orchard Department Store, Singapore. It’s the second time that Sulwhasoo reached the top spot since last November and is particularly noteworthy due to the fact that Sulwhasoo overtook global brands such as Chanel a
KOREANCOLUMN Global Beauty Inside Chapter 3. The success of beauty products with Product Placement WRITER Kim Yeo-hoon (AP Premium Makeup Team) The TV series with the highest ratings over the last few months has been Descendants of the Sun starring actress and LANEIGE model Song Hye-kyo and actor So
COMPANY Founder Suh Sung-whan’s life story Chapter 3. Dream of going beyond the Pacific Though the family business was kept afloat as usual, Suh Sung-whan was not really happy with its small size and the way everything was done by hand at home. He could not erase the memories of the large mark
Special Column Launch of a natural haircare brand, FRESH POP A story of FRESH POP In April, a new brand has come – the all-natural haircare brand FRESH POP that’s as fresh and sprightful as its name. As AMOREPACIFIC’s new haircare brand after Ryo launched in 2008, FRESH POP has already
GLOBAL ACTIVITY Introducing global CSR activities of AMOREPACIFIC Makeup spreads a message of hope across Hanoi Makeup Your Life in Hanoi, Vietnam Makeup Your Life is a campaign to help female cancer patients suffering from hair loss and other sudden changes in their appearance due to cancer treatme
[Quote of the Month] The world is what you make of it. You cannot have a new perspective unless you open your mind. – The Venerable Beopjeong –
ABC STORY Heroine who worked the miracle of turning the impossible into the possible Lee Myung-hee, primera BA at Shinsegae Department Store, Yeongdeungpo Branch When the impossible becomes the reality, we call it a miracle. Critical to achieving a miracle is to never lose belief in oneself. Lee Myu
ABC STORY People driving faster and smarter digital innovation AMOREPACIFIC Digital Division With everything changing so fast and the boundaries between industries collapsing, the beauty industry is reaching customers with greater appeal than ever before with convenient new services powered by digit
ABC STORY Sustainable products for a beautiful world AMOREPACIFIC Sustainable Management Team In pursuit of beautiful harmony among customers, nature, and society, AMOREAPCIFIC is developing sustainable products through creatively innovative programs. By integrating sustainability into the full life
ABC STORY Integration of beauty and IT for the future of digital technology Claire Jin LANEIGE Skincare BM Team, AMOREPACIFIC LANEIGE’s Beauty Mirror, the first ever virtual makeup application in Korea, is really hitting the big time. Beauty Mirror recognizes the user’s face, expression