GLOBAL COLUMN Columns from AMOREPACIFIC global offices Digital lifestyle and trends in China WRITER AP China Accounting Team Miley Li What comes to your mind when you think of “digitalization”? Online shopping? Social media? Or perhaps the cloud? Most likely, what comes to mind is the sp
[Quote of the Month] Today that you have lived in vain is the tomorrow that a person who died yesterday truly wanted to live. – Sophocles –
COMPANY Founder Suh Sung-whan’s life story Chapter 2. A young Korean man and a company born in 1945, following Korean liberation The Kim Jae-hyun Department Store was the first modern department store in Korea selling luxury goods. In those days, the Kim Jae-hyun department store was the hotte
LANEIGE unveiled the global 2016 LANEIGE Beauty Road last week in Seoul, Korea. LANEIGE, an acknowledged leader in K-beauty, will host the Beauty Road in 11 cities around the world, including Malaysia, Singapore, China and Canada, to help spread K-beauty. Celebrating its 2nd anniversary this year, L
A delegation from the Ministry of Commerce of the People’s Republic of China and the Foreign Office visited STORY GARDEN on April 20. The Ministry of Commerce of the People’s Republic of China is the agency of the State Council of China that’s responsible for Chinese economic and t
Festival to raise public awareness of breast health First Pink Ribbon campaign for 2016 with 5,000 Busan citizens Pink Ribbon Love Marathon begins a relay around five cities (Busan in April / Daejeon in May / Gwangju in June / Daegu in September / Seoul in October) The first event of 2016 Pink Ribbo
EXECUTIVE INTERVIEW Interview with members of the board aims to share the leadership’s vision and promote seamless global communication “Asian Beauty Creators, you are the builders of the future” – Bae Dong-hyun, AMOREPACIFIC Group Spring is upon us, a season which awakens us
Wins accolade for outstanding corporate publishing at the Inspire Awards Testament to corporate-wide commitment to facilitating open communication Amorepacific Corporation announced on April 20 that its in-house newsletter received the Platinum Award at the Inspire Awards, an international corporate
The TR (Travel Retail) Service Workshop was held on April 12-13 at the Intercontinental Hotel in Dalian, China. The workshop was designed to improve the sales skill and customer service capability of global BAs through the TR service training program. 33 BAs engaged in the duty free channel from fou
KOREANCOLUMN Global Beauty Inside Chapter 2. The outbreak of the 2nd World Cushion War WRITER Kim Yeo-hoon (AP Premium Makeup Team) ‘World Cushion War (WCW) II’ has broken out. Originally launched as a unique asset of AMOREPACIFIC, the cushion compact has grown into a key item for K-beau