Sulwhasoo opens its own flagship store on March 30, 2016. The new store, Korea’s largest flagship store owned by a single beauty brand, is located on Dosan-daero in Seoul along with the world’s leading luxury brands in fashion and beauty. The overarching design concept of the new Su
KOREANCOLUMN Global Beauty Inside Chapter 1. Global makeup trends for 2016 WRITER Kim Yeo-hoon (AP Premium Makeup Team) # Introduction Hello! I’m Kim Yeo-hoon from Premium Makeup Team and, in this column, I’d like to share with you the inside track on the hottest global makeup trends. Yo
innisfree, a brand synonymous with naturalism-oriented cosmetics as part of a green lifestyle, followed up its successful hosting last year of the Green Bicycle Tour in Beijing and Shenzhen, China by holding a bigger event this year for more people searching for a low carbon lifestyle. On March 9, t
COMPANY Founder Suh Sung-whan’s life story Chapter 1. Boy and his mother’s kitchen “Must we really let beggars into our house?” The rest of the family complained, but the founder’s mother handed out food for beggars. The founder Suh Sung-whan (pen name Jangwon, 1924–2
GLOBAL ACTIVITY Introducing various activities of AMOREPACIFIC Experience and share K-Beauty in real time! K-Beauty Trip with Thai power bloggers Many think the main customers of Korean duty free shops are Chinese tourists. While this may be true, you can often see BAs at duty free shops speaking la
Sulwhasoo held a launch event for its latest FSS at Sinsa-dong in Seoul, Korea on Friday, March 18. Sulwhasoo’s FSS is the brand’s first and the largest of its kind in the Korean beauty industry, spanning six stories. The new FSS is designed to deliver holistic beauty and the essence of
ABC STORY Broader insights into the global market Kim Young-jin, Business Management Team, AMOREPACIFIC Group The size of the world is proportional to the size of your thought. The broader the area you envision, the bigger the stage on which you can realize your potential through challenge. The cont
ABC STORY Control of her own time BA Kim Hye-jin at ETUDE HOUSE Daehangno Branch Do you know what’s the fairest thing in the world? Time. You see, everyone’s given the same 24 hours each day, but some fritter their time away, while others savor every moment and live their life to the ful
On March 15, AMOREPACIFIC Korean HQ announced the appointment of Nicolas PIQUEREAU from France as the new leader of Global TR Division, New Growth BU. The appointment is highly significant in that it is the first time an international applicant has been selected to work at the Korean HQ. Nicolas has
ABC STORY APC innisfree covers the vast Chinese continent through the pure heritage of Jeju Island The green wave of innisfree is sweeping across China. With its green, clean and healthy brand image and the heritage of the pure Jeju Island, innisfree has been going from strength to strength across C