Happy New Year, dear members of AMOREPACIFIC!

2016 is upon us.

I sincerely hope that every member of AMOREPACIFIC enjoys a happy New Year filled with joy and happiness in our shared journey of beauty toward our vocation of bringing Asian Beauty to the world.

Dear proud Asian Beauty Creators,

Last year was significant to us all as we celebrated the 70th anniversary of our foundation. We have worked hard over the past 70 years to write history with the beauty that only we can create and bring greater happiness to our customers around the world.

Today, we've reached a crossroads on our journey of beauty as we travel from the stream to the river and the great ocean beyond toward our vision of a Great Global Brand Company.

Amid rising global uncertainty and fierce competition, we are always ready to challenge.

As the global beauty paradigm is now shifting to Asia, this is the time for AMOREPACIFIC to strengthen its presence as a company that creates Asian Beauty and offers the value of Asia in this Asian century.

Our dream of changing the world with beauty begins now in earnest.

We must therefore move forward steadily and vigorously to go farther than we've ever done. At today's kick off meeting for New Year 2016, I'd like to share what we must focus on this year in order to become a true Great Global Brand Company. Together, we can make it happen.

First, we must move toward the great world beyond.

As we all know, AMOREPACIFIC is destined to go global. Though we have a long and rough road ahead of us, we must carve out the path to our ambitious dream of going global.

We must keep our eyes focused on the coming era of Eurasia. Eurasia is a vast land that straddles two different continents spanning from Europe through the Middle East, India, Southeast Asian countries and China linking to the Korean Peninsula. To expand our reach in this promising market, we have to challenge ourselves to find new ways of how we work. We must gaze with deep interest at the U.S., Canada and Central and South America, where the craving for Asian Beauty is ever increasing.

Moreover, we have to carefully observe the fast-growing megacities, each with a population of over 10 million people. Through in-depth research, aggressive approach and nimble action on the ground, we must pioneer new markets within these key megacities.

In order to do, we must invest considerable effort in understanding and respecting different cultures around the world. As the world gets more interconnected than ever, we have to study and ponder how best to serve all the customers whom we have not yet met.

Doing so will help us improve the value of our Global Champion Brands in the global market and build a solid foundation for a true Brand Company nurturing brands worth KRW 1 trillion.

Second, we must maintain a good grip of the new digital and mobile world.

The world we're living in today is changing more quickly and sharply than ever before. Artificial intelligence is all around us: Mobiles phones have become an indispensable item of our daily lives as we use them all day long to be connected to the other world; Cloud services and IoT (Internet of Things) have been seeping into every aspect of our daily lives, changing our world and the way we live. Once written off as mere useful tools upon their first release, they have since become an essential part of our lives. In fact, we cannot survive unless we make full use of them.

Artificial intelligence is creating a whole new world, completely different from our old ways of working. We must adopt a proactive attitude and take the lead in innovating digital management to maintain our grasp of the new world. We must focus on mobile channel and develop the most innovative digital IQ.

Today we truly live in the golden age of global e-commerce. No one can deny it. The whole world is growing connected and the consumer environment is changing fast. We must make special, singular products and services of our own. By so doing, we can enhance our competitiveness in the global e-commerce market by bringing about innovations in our digital and mobile channels.

O2O (Online To Offline) and Omni channels bring together online and offline worlds and evolve the customer’s purchase experience. We must improve our singular strategies by breaking down the boundaries of time and physical space to lead the age of beauty innovation.

Our digital and mobile channels will be one of the most important competitive edges for AMOREPACIFIC as we grow into a truly global company.

Third, we must enhance our retail capability to make customers happy.

In order to captivate the hearts of customers around the world, we need more than just innovative technology and top product quality. We must be available to customers at all times. Stay close to them, communicate with them and offer the value of an incomparably brilliant can fascpurchase experience.

Customer happiness is the essence of the customer service and experience that we offer. We must enhance our own innovative retail capability so that we can provide the ultimate customer experience to our eternal benefactors – customers all around the world.

We must have a wide global perspective and listen to the voice of the customer at the customer contact point. It is vital that our efforts to fulfill the needs of customers continue.

This is a way that we can become a true Asian Beauty Creator and make customers happy through beauty that only we can create.

Dear members of AMOREPACIFIC,

To impress customers, we need to have something of our own, something radically different from others. This means that we must continue to challenge ourselves to further define our special uniqueness. This will not be easy to do, but we must create our own story. 

We can only achieve innovation in beauty management and bring beauty to the world when each of us becomes a creative master artisan dedicated to exploring and developing singular beauty of our own.

Our journey is not about how fast we reach the destination but how far we go altogether.

For this, I give my full support to you all. I will proactively help you develop your capabilities as Asian Beauty Creators and make AMOREPACIFIC the best workplace in the world so that we can each inspire more and more people.

At the same time, I will work hard to ensure shared growth with members of our ecosystem. Our growth over the past 70 years as responsible corporate citizens is entirely thanks to the deep love and support that our customers have shown us. Based on altruism and the principle of live-and-let-live, we must fulfill our responsibility of beautifying this society to which we belong.

My proudest Asian Beauty Creators,

I'd like to conclude with one final request, though the most important.

Thanks to the dedication and passion of every Asian Beauty Creator around the world, we are now reaching the global stage as never before.

At a time like this, we must be humble and look back at ourselves and our surroundings. Always remember: self-contentment is the surest root to trouble. Good is the enemy of great. If we let a small success go to our head, we will never achieve a great goal.

We started humbly with our aspiration of making mankind beautiful.

And, thanks to the way we have overcome every obstacle on our path, our dream of changing the world through beauty is coming true.

We all must become a creative master artisan seeking singular beauty as we continue to walk the challenging road toward beauty management which offers the ultimate beauty to customers around the world.

This is the road that will lead us to become true Asian Beauty Creators.

Let us continue our humble challenge of becoming a Great Global Brand Company. 

Together, We Can.

May happiness, good health and beauty be yours in the New Year.

Thank you.

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